Retail Media Specialist

Havas Media Network; Bogotá; Presencial; COP 55.800.000 - 78.120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

International exposure

Professional growth opportunities

Descripción de la vacante

A leading global marketing firm is seeking a Retail Media Specialist in Bogotá to drive impactful retail media advertising campaigns. This role involves developing comprehensive strategies, managing campaign budgets, and analyzing performance metrics. The ideal candidate will possess a relevant bachelor's degree and at least 2 years of experience with major retail platforms like Amazon and Walmart. Join us to enhance brand visibility and contribute to our marketing success through innovative retail strategies.

Formación

• 2+ years of proven experience in retail media management and advertising.
• In-depth knowledge of major retail platforms.
• Strong analytical skills to make data-driven decisions.

Responsabilidades

• Develop and implement comprehensive retail media strategies.
• Manage campaign budgets effectively to achieve maximum ROI.
• Monitor and analyze performance of retail media campaigns.

Conocimientos

Analytical skills

Communication skills

Project management

Marketing strategy

Multitasking

Data-driven decision making

Collaboration

English proficiency

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

Amazon Advertising

Walmart Media Group

Descripción del empleo

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🌎 Join Havas’ Global Center of Excellence

At Havas, our Center of Excellence is a strategic talent magnet—one of only three worldwide—driving the future of digital, retail marketing and media operations with our global key clients, delivering data-driven and performance-focused solutions that shape global campaigns.

This dynamic hub brings together diverse talent under one roof, offering specialized services in digital strategy, data, and media operations. It’s a place where innovation meets collaboration, and where global standards are fused with local agility to make a meaningful difference.

We believe in a people-first culture that values curiosity, continuous learning, and purposeful work. Here, you’ll thrive in an environment that offers international exposure, competitive compensation, and the opportunity to grow professionally while contributing to impactful global initiatives.

We’re looking for a Retail Media Specialist to join our dynamic CoE digital media team and craft high-impact retail media advertising campaigns.

Key Responsibilities

• Develop and implement comprehensive retail media strategies aligned with overall marketing goals.
• Identify and leverage opportunities for brand exposure through sponsored content, product placements, and other advertising initiatives on major retail platforms.

Platform Management

• Cultivate and maintain strong relationships with retail partners and platform representatives.
• Oversee the setup, execution, and optimization of retail media campaigns on platforms such as Amazon, Walmart, or other relevant retail channels.

Campaign Planning and Execution

• Collaborate with internal teams to plan and execute retail media campaigns that align with product launches, promotions, and sales objectives.
• Ensure seamless coordination with cross-functional teams to achieve campaign success.

Budget Management

• Manage campaign budgets effectively, optimizing spending to achieve maximum ROI.
• Monitor campaign performance and make data-driven adjustments to enhance results.

Performance Analysis

• Monitor, analyze, and report on the performance of retail media campaigns.
• Provide insights and recommendations for continuous improvement based on key performance indicators (KPIs).
• Work closely with creative teams to develop engaging retail media content.
• Ensure content adheres to platform guidelines and effectively communicates brand messaging.

Stay Updated on Industry Trends

• Keep abreast of industry trends and changes in retail media platforms.
• Identify emerging opportunities and recommend strategies to stay ahead of the competition.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of proven experience in retail media management and advertising.
• In-depth knowledge of major retail platforms such as Amazon Advertising, Walmart Media Group, etc.
• Strong analytical skills and the ability to make data-driven decisions.
• Excellent communication, collaboration, and project management skills.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Advanced English skills.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Advertising Services, Marketing Services, and Digital Accessibility Services

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If you are a results-oriented professional with a passion for retail marketing and a deep understanding of retail media platforms, we invite you to apply and contribute to our brand's success. Join us in driving brand visibility and sales through effective retail media strategies.