Remote E-commerce & Digital Marketing Lead

Uptalent Dot I O; Colombia; A distancia; COP 233.380.000 - 400.080.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Flexible schedule

Work with premium home goods brand

Descripción de la vacante

Uptalent Dot IO is seeking a Remote E-commerce & Digital Marketing Lead to grow a premium home goods brand by expanding its online presence and advertising efforts.

You will manage Shopify, drive growth strategy, optimize product listings, launch Google Ads campaigns, boost SEO, and report to leadership on opportunities and results.

Formación

• Proven experience managing and growing Shopify e-commerce stores.
• Strong experience with Google Ads campaigns (Search, Shopping, Performance Max).
• Solid understanding of SEO, keyword optimization, and brand search strategy.
• Experience with conversion rate optimization, site merchandising, and e-commerce analytics.
• Familiarity with Google Analytics, Google Search Console, Shopify analytics, and paid media reporting.

Responsabilidades

• Manage and optimize the Shopify e-commerce platform.
• Guide the overall e-commerce growth strategy, including site experience, product organization, merchandising, and conversion improvements.
• Review and improve product pages, collections, navigation, checkout flow, and customer journey.
• Plan, launch, and manage Google Ads campaigns, including Search, Shopping, and Performance Max.
• Support SEO strategy to improve organic visibility and reduce brand confusion with similarly named businesses.
• Analyze website traffic, campaign performance, conversion rates, and sales data to identify opportunities for improvement.
• Recommend and implement improvements to increase qualified traffic, online sales, and brand visibility.
• Coordinate with designers, developers, copywriters, or external vendors when needed.
• Help establish best practices for product listings, content, promotions, advertising, and ongoing e-commerce operations.
• Provide clear guidance and reporting to leadership on what is working, what needs improvement, and next steps.

Conocimientos

Shopify management

Google Ads

SEO

E-commerce analytics

Herramientas

Shopify

Google Analytics

Google Ads

Webflow

Klaviyo

Descripción del empleo

We are looking for an experienced Remote E-commerce & Digital Marketing Lead to help manage and grow a premium home goods brand as it expands its online presence and begins investing in digital advertising.

The company currently sells products through Shopify and offers home and lifestyle items including mattresses, sheets, towels, cashmere bedding, accessories, and candles. The current website was originally built on Webflow, and the business is now looking for a hands-on lead who can guide the e-commerce strategy, improve the online customer experience, and help drive qualified traffic and sales.

This is a great opportunity for someone with real experience growing e-commerce brands, especially in home goods, lifestyle, luxury products, bedding, furniture, interiors, or related consumer product categories.

Responsibilities

• Manage and optimize the Shopify e-commerce platform.


• Guide the overall e-commerce growth strategy, including site experience, product organization, merchandising, and conversion improvements.


• Review and improve product pages, collections, navigation, checkout flow, and customer journey.


• Plan, launch, and manage Google Ads campaigns, including Search, Shopping, and Performance Max.


• Support SEO strategy to improve organic visibility and reduce brand confusion with similarly named businesses.


• Analyze website traffic, campaign performance, conversion rates, and sales data to identify opportunities for improvement.


• Recommend and implement improvements to increase qualified traffic, online sales, and brand visibility.


• Coordinate with designers, developers, copywriters, or external vendors when needed.


• Help establish best practices for product listings, content, promotions, advertising, and ongoing e-commerce operations.


• Provide clear guidance and reporting to leadership on what is working, what needs improvement, and next steps.

Requirements

Proven experience managing and growing Shopify e-commerce stores.

Strong experience with Google Ads, especially Google Search, Google Shopping, and/or Performance Max campaigns.

Solid understanding of SEO, keyword optimization, and brand search strategy.

Experience with conversion rate optimization, site merchandising, and e-commerce analytics.

Familiarity with Google Analytics, Google Search Console, Shopify analytics, and paid media reporting.

Experience presenting recommendations directly to leadership.

Ability to take ownership of the e-commerce channel and provide strategic guidance, not only task execution.

Experience in DTC, home goods, bedding, furniture, lifestyle, luxury, interiors, or consumer product brands is highly preferred.

Experience with Webflow, Klaviyo, Meta Ads, email marketing, or creative direction is a plus.

Benefits

• Work for the most exciting companies in the North American Market.


• Flexible schedules.


• Work remotely.