Regional Strategy Director - Hybrid, Data-Driven Growth

Publicis Groupe; Bogotá; Hybrid; COP 300,000,000 - 480,000,000; Full time

Benefits offered by this job

Hybrid work

Employee fund

Life insurance

Birthday day off

Global internal vacancies

Job summary

Publicis Groupe in Bogota region seeks a Regional Strategy Director with 10+ years of experience in advertising, media, or marketing agencies. You will lead strategic planning across markets, driving audience insights, media strategies, and digital innovation to fuel client growth.

Responsibilities include managing regional client relationships, developing cross-market strategies, and guiding teams to deliver data-driven plans that improve performance and ROI.

Qualifications

• Proven experience leading regional or multi-market accounts in media/advertising.
• Deep expertise in audience intelligence, consumer insights, and strategic media planning.
• Strong knowledge of digital media ecosystems and evolving consumer trends across markets.
• Experience developing regional communication frameworks and customer decision journeys.
• Advanced knowledge of digital advertising technologies and analytics tools.

Responsibilities

• Lead extraction of consumer, audience, and market insights to develop regional strategies across media, digital, content, and social.
• Develop and oversee integrated media strategies across multiple countries and markets.
• Manage regional client accounts as a strategic partner for senior stakeholders.
• Design connection plans and customer decision journeys based on consumer behaviours.
• Transform research findings into actionable insights for campaigns.
• Lead strategic workshops with regional and local teams to identify growth opportunities.
• Partner with local market teams to adapt regional strategies while maintaining consistency.
• Identify emerging consumer trends, media opportunities, and innovation initiatives.
• Build storytelling narratives and strategic recommendations for regional clients.
• Lead cross-functional, multicultural teams across markets.

Skills

Regional strategy leadership

Audience intelligence

Market research

Strategic planning

Digital media planning

Stakeholder management

Multicultural team leadership

Client relationship management

Communication & storytelling

Fluent English

Tools

Google Analytics 4

Campaign Manager 360

DV360

SimilarWeb

Nielsen

Kantar

Job description

Publicis Groupe in Bogota region seeks a Regional Strategy Director with 10+ years of experience in advertising, media, or marketing agencies. You will lead strategic planning across markets, driving audience insights, media strategies, and digital innovation to fuel client growth.

Responsibilities include managing regional client relationships, developing cross-market strategies, and guiding teams to deliver data-driven plans that improve performance and ROI.