Regional Strategy Director: Growth & Insights

Zenith Colombia

Bogotá

Híbrido

COP 180.000.000 - 280.000.000

Jornada completa

14 días+

Generador de candidaturas

Destaca para este puesto: genera un currículum y una carta de presentación adaptados en cuestión de un minuto.

Supera los filtros ATS

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Life insurance

Birthday day off

Internal vacancies globally

Work Your World opportunity

Descripción de la vacante

Zenith Colombia is seeking a Regional Strategy Director with 10+ years in advertising, media, or marketing agencies to lead strategic planning across markets, shaping audience insights and media strategies driven by data and trends.

You will manage regional client relationships, align cross-market initiatives, and translate research into actionable plans, guiding growth through innovative, data-driven media planning and storytelling.

Formación

Proven experience managing regional or multi-market accounts in advertising, media, or marketing agencies.
Strong expertise in audience intelligence, insights, market research, and strategic media planning.
Deep understanding of digital media ecosystems and evolving consumer trends across markets.
Experience developing regional communication frameworks, connection plans, and customer journeys.
Advanced knowledge of digital media platforms, measurement methodologies, and ad tech.
Experience with analytics and research tools such as GA4, CM360, DV360, SimilarWeb, YouGov, GWI, Nielsen, Kantar.
Ability to translate regional data into actionable business recommendations.
Strong stakeholder management and ability to present to regional/global clients.
Demonstrated success leading multicultural, geographically distributed teams.
Exceptional storytelling, strategic consulting, and presentation skills.
Fluent English; additional languages are a plus.

Responsabilidades

Lead the extraction of consumer, audience, and market insights to develop regional communication, media, digital, content, shopper marketing, and social media strategies.
Develop and oversee integrated media strategies across multiple countries and markets, ensuring alignment with regional and local business objectives.
Manage regional client accounts, acting as a strategic partner for senior stakeholders and ensuring consistency across markets.
Design and develop connection plans, customer decision journeys, and strategic frameworks based on consumer behaviors and media consumption patterns.
Transform research findings, market intelligence, audience analysis, and campaign performance data into actionable insights.
Lead strategic workshops with regional and local teams to identify growth opportunities, define communication approaches, and strengthen media effectiveness.
Partner with local market teams to adapt regional strategies while maintaining strategic consistency and best practices.
Identify emerging consumer trends, media opportunities, and innovation initiatives across the region.
Build compelling storytelling narratives and strategic recommendations for regional clients and senior stakeholders.
Lead cross-functional and multicultural teams, fostering collaboration and strategic excellence across markets.
Monitor regional performance metrics and KPIs to ensure strategic objectives are achieved across all markets.
Ensure compliance with company policies, governance, and operational procedures at local and regional levels.