Regional Strategy Director: Growth, Insights & Markets

Publicis Groupe ANZ; Bogotá; Híbrido; COP 40.000.000 - 60.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Life insurance

Birthday day off

Global internal vacancies

Work Your World

Descripción de la vacante

Zenith, part of Publicis Groupe, seeks a Regional Strategy Director with 10+ years in advertising, media, or marketing agencies to lead regional planning and cross-market initiatives. You will drive audience insights, develop communication and media strategies, and manage senior client relationships across multiple markets.

The role emphasizes data-driven decision making, innovative media planning, and leadership of multicultural teams to deliver growth for regional clients.

Formación

• Proven experience managing regional or multi-market accounts within media, advertising, or marketing agencies.
• Strong expertise in audience intelligence, consumer insights, market research, and strategic media planning.
• Deep understanding of digital media ecosystems, media consumption habits, and evolving consumer trends across multiple markets.
• Experience developing regional communication frameworks, connection plans, and customer decision journeys.
• Advanced knowledge of digital media platforms, media measurement methodologies, and advertising technologies.
• Experience with analytics and research tools such as Google Analytics 4, Campaign Manager 360, DV360, SimilarWeb, YouGov, GWI, Nielsen, Kantar, or equivalent.
• Ability to translate complex regional data and market dynamics into actionable business recommendations.
• Strong stakeholder management skills, with experience presenting to regional and global clients.
• Demonstrated success leading multicultural, geographically distributed teams.
• Exceptional storytelling, strategic consulting, and presentation skills.
• Fluent English required; additional languages are a plus.

Responsabilidades

• Lead the extraction of consumer, audience, and market insights to develop regional communication, media, digital, content, shopper marketing, and social media strategies.
• Develop and oversee integrated media strategies across multiple countries and markets, ensuring alignment with regional and local business objectives.
• Manage regional client accounts, acting as a strategic partner for senior stakeholders and ensuring consistency across markets.
• Design and develop connection plans, customer decision journeys, and strategic frameworks based on consumer behaviors and media consumption patterns.
• Transform research findings, market intelligence, audience analysis, and campaign performance data into actionable insights.
• Lead strategic workshops with regional and local teams to identify growth opportunities, define communication approaches, and strengthen media effectiveness.
• Partner with local market teams to adapt regional strategies while maintaining strategic consistency and best practices.
• Identify emerging consumer trends, media opportunities, and innovation initiatives across the region.
• Build compelling storytelling narratives and strategic recommendations for regional clients and senior stakeholders.
• Lead cross-functional and multicultural teams, fostering collaboration and strategic excellence across markets.
• Monitor regional performance metrics and KPIs to ensure strategic objectives are achieved across all markets.
• Ensure compliance with company policies, governance, and operational procedures at local and regional levels.

Conocimientos

Regional strategy management

Audience intelligence

Media planning

Stakeholder management

Presentation to clients

Team leadership

Multicultural collaboration

Data-driven insights

Storytelling

Digital media ecosystems

Herramientas

Google Analytics 4

Campaign Manager 360

DV360

SimilarWeb

YouGov

GWI

Nielsen

Kantar

Descripción del empleo

Zenith, part of Publicis Groupe, seeks a Regional Strategy Director with 10+ years in advertising, media, or marketing agencies to lead regional planning and cross-market initiatives. You will drive audience insights, develop communication and media strategies, and manage senior client relationships across multiple markets.

The role emphasizes data-driven decision making, innovative media planning, and leadership of multicultural teams to deliver growth for regional clients.