Regional Reporting & Data Analytics Analyst

Omnicom Media LATAM; Bogotá; Presencial; COP 60.000.000 - 100.000.000; Jornada completa

Descripción de la vacante

Omnicom Media LATAM is seeking a Regional Reporting & Data Analytics Analyst to consolidate, analyze, and report digital media performance across LATAM. You will transform complex data into actionable insights and support business decisions through advanced analytics and reporting automation.

The ideal candidate has 3–4+ years in Digital Reporting or Marketing Analytics, hands-on experience with reporting tools and data visualization, and strong knowledge of GA4, DV360, and major ad platforms.

Formación

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Engineering, Data Analytics, or a related field.
• 3–4+ years of experience in Digital Reporting, Business Intelligence, Marketing Analytics, or Data Analytics.
• Experience extracting, consolidating, and analyzing large volumes of data.
• Experience supporting regional or multinational teams is highly desirable.
• Excellent analytical, problem-solving, and organizational skills.

Responsabilidades

• Develop, maintain, and automate regional reporting dashboards for digital media campaigns.
• Extract, consolidate, and validate data from multiple digital platforms, ensuring data accuracy and consistency.
• Generate recurring and ad hoc reports for internal stakeholders and clients across LATAM.
• Analyze campaign performance and identify trends, opportunities, and optimization recommendations.
• Work with large datasets to provide actionable insights that support strategic decision-making.
• Build and maintain reporting templates and automated processes using Google Sheets, Excel, and analytics tools.
• Monitor KPIs and campaign performance across key digital platforms.
• Ensure data quality, governance, and reporting best practices across the region.
• Collaborate with Media, Operations, Strategy, Finance, and Client teams to understand reporting needs and deliver meaningful insights.
• Support continuous improvement initiatives through reporting automation and process optimization.

Conocimientos

Digital reporting

Data analytics

Data visualization

Analytical thinking

Reporting automation

Educación

Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Engineering, Data Analytics, or related field

Herramientas

GA4

DV360

Meta Ads Manager

TikTok Ads Manager

Looker Studio/Power BI/Tableau

Google Sheets

Excel

Descripción del empleo

The Regional Reporting & Data Analytics Analyst is responsible for consolidating, analyzing, and reporting digital media performance across multiple platforms for LATAM. This role ensures the timely delivery of accurate reports, transforms complex data into actionable insights, and supports business decisions through advanced analytics and reporting automation.

The ideal candidate has a strong analytical mindset, hands-on experience with digital advertising platforms, reporting tools, and data visualization, and is passionate about turning data into meaningful business insights.

Key Responsibilities

• Develop, maintain, and automate regional reporting dashboards for digital media campaigns.
• Extract, consolidate, and validate data from multiple digital platforms, ensuring data accuracy and consistency.
• Generate recurring and ad hoc reports for internal stakeholders and clients across LATAM.
• Analyze campaign performance and identify trends, opportunities, and optimization recommendations.
• Work with large datasets to provide actionable insights that support strategic decision-making.
• Build and maintain reporting templates and automated processes using Google Sheets, Excel, and analytics tools.
• Monitor KPIs and campaign performance across key digital platforms.
• Ensure data quality, governance, and reporting best practices across the region.
• Collaborate with Media, Operations, Strategy, Finance, and Client teams to understand reporting needs and deliver meaningful insights.
• Support continuous improvement initiatives through reporting automation and process optimization.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Engineering, Data Analytics, or a related field.
• 3–4+ years of experience in Digital Reporting, Business Intelligence, Marketing Analytics, or Data Analytics.
• Strong experience extracting, consolidating, and analyzing large volumes of data.
• Experience supporting regional or multinational teams is highly desirable.
• Excellent analytical, problem-solving, and organizational skills.

Technical Skills

• Strong knowledge of reporting and analytics for:
• Meta Ads Manager
• TikTok Ads Manager
• DV360 (Display & Video 360)
• DoubleVerify
• Advanced knowledge of Google Analytics 4 (GA4).
• Advanced Microsoft Excel (Pivot Tables, Power Query, XLOOKUP, advanced formulas).
• Advanced Google Sheets.
• Experience with digital buying platforms and campaign reporting.
• Knowledge of reporting automation and dashboard creation is highly desirable (Looker Studio, Power BI, Tableau or similar is a plus).

Languages

• English: Upper-Intermediate to Advanced (B2/C1) – required.