Product Data Analyst - Digital Analytics

Hearst Television, Inc.; Pacífico; On-site; COP 193,274,000 - 273,805,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off Paid Parental Leave

LGBTQ+ Health Services

Additional benefits

Job summary

Hearst Television is seeking a Product Data Analyst to support analytics initiatives across our digital ecosystem. You will work with product, content, and digital revenue teams to support reporting, maintain dashboards, and analyze user engagement and monetization performance.

This role requires detail-oriented, analytically curious candidates who can translate data into clear insights to inform decision-making and contribute to a data-informed culture in a dynamic media environment.

Qualifications

• 3–5 years of experience in data analytics, digital analytics, or a related field.
• Bachelor’s degree in Data Science, Statistics, or related quantitative field preferred.
• Adaptability to a fast-paced environment with evolving priorities.
• Attention to detail with data accuracy, validation and quality.

Responsibilities

• Build and maintain dashboards and reports for business stakeholders.
• Ensure outputs are accurate and aligned with metrics and definitions.
• Collaborate with product, engineering and revenue teams to support analytics needs.
• Conduct ad hoc analyses and summarize findings for stakeholders.
• Assist in data quality checks and validation of reporting outputs.
• Support A/B testing by preparing data and analyzing results.

Skills

Data-driven storytelling

Cross-functional collaboration

Analytical thinking

Communication

Education

Bachelor’s degree in Data Science, Statistics, or related field

Tools

Power BI

GA4/Adobe Analytics

SQL

Job description

Hearst Television is seeking a Product Data Analyst to support analytics initiatives that inform teams across our digital ecosystem. In this role, you will work closely with product, content, and digital revenue teams to support reporting needs, maintain dashboards, and analyze user engagement and monetization performance. You will help translate data into clear insights that support decision-making, while contributing to a collaborative and data-informed culture. This position is ideal for someone who is detail-oriented, analytically curious, and eager to grow their skills in digital and product analytics within a dynamic media environment.

Core Responsibilities

Reporting & Visualization

• Create, maintain and enhance dashboards and reports that support business stakeholders
• Ensure reporting outputs are accurate, consistent, and aligned with defined metrics

Cross-Functional Collaboration

• Work with product, engineering, and revenue teams to support analytics and reporting needs
• Gather requirements and clarify business questions for analysis

Ad Hoc Analysis

• Conduct exploratory analyses to identify trends and support performance reporting
• Summarize findings in a clear and structured format for stakeholders

Data Quality & Validation

• Assist in validating data accuracy and identifying discrepancies in reporting
• Support data quality checks and contribute to maintaining reliable datasets

Experimentation Support

• Drive A/B testing efforts by preparing data and analyzing results
• Assess and communicate experiment outcomes and key takeaways

  Technical Competencies & Skills

  • Data Visualization & BI Tools: Experience using BI tools such as Power BI (or similar) to build and update dashboards
  • Digital Analytics Platforms: Proficiency in GA4 or similar tools (e.g., Adobe Analytics) for tracking and reporting user behavior
  • SQL & Data Analysis: Comfortable using SQL for querying and analyzing datasets
  • Product & Digital Analytics Fundamentals: Solid understanding of metrics and definitions for user engagement, funnels, and KPIs
  • Data Handling: Experience working with structured data from multiple sources
  • Analytical Thinking: Ability to analyze data, identify patterns, and communicate findings clearly
  • Communication Skills: Strong written and verbal communication skills, with the ability to present insights to a variety of audiences

  Experience & Qualifications

  • Experience: 3-5 years of experience in data analytics, digital analytics, or a related field
  • Education: Bachelor’s degree in Data Science, Statistics, or a related quantitative field preferred
  • Adaptability: Comfortable working in a fast-paced environment with evolving priorities
  • Attention to Detail: Strong focus on data accuracy, validation, and quality in all outputs

  Compensation

  The salary for this role is $60,000-$85,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

  Values in Action

  At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

  Benefits

  Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs