PPC Specialist - Remote - Colombia

Happy Agencies; Bogotá; A distancia; COP 117.233.294 - 175.849.941; Jornada completa

Descripción de la vacante

A leading digital marketing agency in Colombia is seeking a proficient PPC Specialist to create and manage online advertising campaigns. Responsibilities include designing PPC campaigns, conducting keyword research, and analyzing performance metrics to optimize ROI. The ideal candidate has a bachelor's degree and extensive experience with PPC platforms like Google Ads and Facebook Ads, alongside strong analytical skills. This is a remote position offering an exciting opportunity in the digital marketing field.

Formación

• 1+ years for Junior roles
• 3+ years for Semi-Senior roles
• 5+ years for Senior roles
• Excellent communication skills to collaborate across teams
• Familiarity with SEO and content marketing strategies would be a plus

Responsabilidades

• Design, execute, and manage PPC campaigns across platforms
• Conduct thorough keyword research to drive targeted traffic
• Monitor campaign performance using analytics tools
• Craft optimized ad copies
• Execute A/B tests to determine effective campaign elements

Conocimientos

PPC campaign management

Keyword research

Budget management

Performance analysis

Ad copywriting

Trend analysis

Landing page optimization

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

Google Ads

Facebook Ads

Google Analytics

Descripción del empleo

About the job PPC Specialist - Remote - Colombia

We are on the lookout for a highly competent and drivenPPC Specialistto bolster our dynamic team. This crucial role focuses on creating and managing effective online advertising campaigns that not only meet our objectives but also maximize our ROI.

Key Responsibilities:

• Campaign Creation and Management: Design, execute, and manage PPC campaigns across various platforms, including Google Ads, Facebook Ads, and Bing Ads.
• Keyword Research: Conduct thorough keyword research to drive targeted traffic, utilizing industry-leading tools and methodologies.
• Budget Management: Allocate and adjust budgets efficiently to maximize campaign results.
• Performance Analysis: Monitor campaign performance using tools like Google Analytics, ensuring optimal ROI.
• Ad Copywriting: Craft compelling and optimized ad copies that resonate with the target audience.
• Trend Analysis: Stay updated with the latest trends in PPC advertising, applying innovative strategies to outperform competitors.
• Landing Page Optimization: Work closely with the design and content teams to ensure landing pages are effectively optimized for conversions.
• A/B Testing: Execute tests to ascertain the most effective campaign elements.
• Reporting: Generate and present comprehensive weekly and monthly reports on campaign performance.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 1+ years for Junior roles
• 3+ years for Semi-Senior roles
• 5+ years for Senior roles.
• Proficiency in using PPC platforms, especially Google Ads and Facebook Ads.
• Familiarity with analytics tools such as Google Analytics.
• Strong analytical skills with an ability to analyze data, draw conclusions, and develop actionable recommendations.
• Solid understanding of bid management, ad placement, keyword relevance, and quality score.
• Excellent communication skills to collaborate effectively across teams.
• Familiarity with SEO and content marketing strategies would be a plus.

If you\'re aPPC Specialistpassionate about thriving in a dynamic environment, eager to tackle the challenges of digital advertising, and committed to crafting exceptional advertising campaigns, we invite you to join our team. Dive into the exciting world of online marketing and help us shape the future of digital advertising.