Paid Media Specialist

Emapta Global; Bogotá ciudad; Remote; COP 33,480,000 - 66,960,000; Full time

Benefits offered by this job

Remote work

Laptop provided

20 vacation days

Direct exposure to clients

Upskilling via Emapta Academy

Job summary

Emapta Colombia is hiring a Paid Media Administrator to turn performance data into scalable campaigns. You will work with a global client base, driving growth through Google Ads, Meta, LinkedIn, and more, while collaborating with creative teams to optimize ad copy and visuals.

The role offers an indefinite-term contract with remote work, a 5-day week, and a strong focus on analytics, experimentation, and continuous learning through Emapta Academy.

Qualifications

• 1-3 years of paid media experience in an agency or in-house environment
• Hands-on expertise in Google Ads and Meta Ads Manager
• Proficiency in Google Analytics, Google Tag Manager, and campaign tracking tools
• Strong understanding of digital marketing metrics, attribution, and conversion tracking
• Strong analytical and problem-solving skills with the ability to interpret data and recommend optimization strategies
• Excellent organizational skills and attention to detail

Responsibilities

• Plan, launch, and manage paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels
• Conduct keyword research, build keyword lists, and analyze search volume and market trends
• Optimize campaigns by adjusting bids, budgets, audience targeting, and ad creatives
• Monitor and report on KPIs, including CTR, CPC, CPA, ROAS, and overall results
• Collaborate with creative and content teams to develop high-performing ad copy and visual assets
• Stay up to date with digital advertising trends, platform features, and industry best practices
• Support A/B testing initiatives, including landing pages and creative variations, to improve advertising effectiveness

Skills

Paid media experience

Google Ads

Meta Ads Manager

Google Analytics

Google Tag Manager

Campaign tracking tools

Digital marketing metrics

Attribution & conversion tracking

Analytical thinking

Detail-oriented

Tools

Google Ads Editor

Google Analytics 4

Job description

Drive Digital Campaigns That Deliver Measurable Business Growth

Turn performance data into campaigns that move businesses forward. The Paid Media Administrator transforms audience insights, platform expertise, and creative testing into measurable growth across global markets. Work with an accomplished digital agency trusted by leading brands while building a long-term career through Emapta, where top 1% talent gains international exposure, continuous learning, stability, and opportunities designed for lasting success.

Snapshot

• Employment Type: Indefinite Term Contract
• Work Setup: Work From Home/Remote
• 5 days work week
• Work from home arrangement
• 20 vacation days in total
• Fully-customized Emapta laptop and peripherals
• Direct exposure to our clients
• Diverse and supportive work environment
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://emapta.com/training-calendar/)

Qualifications

• 1-3 years of paid media experience in an agency or in-house environment
• Hands-on expertise in Google Ads and Meta Ads Manager
• Proficiency in Google Analytics, Google Tag Manager, and campaign tracking tools
• Strong understanding of digital marketing metrics, attribution, and conversion tracking
• Strong analytical and problem-solving skills with the ability to interpret data and recommend optimization strategies
• Excellent organizational skills and attention to detail

Responsibilities

• Plan, launch, and manage paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels
• Conduct keyword research, build keyword lists, and analyze search volume and market trends
• Optimize campaigns by adjusting bids, budgets, audience targeting, and ad creatives
• Monitor and report on key performance indicators (KPIs), including CTR, CPC, CPA, ROAS, and overall results
• Collaborate with creative and content teams to develop high-performing ad copy and visual assets
• Stay up to date with digital advertising trends, platform features, and industry best practices
• Support A/B testing initiatives, including landing pages and creative variations, to improve advertising effectiveness

About the Client

Our client is an award-winning digital marketing agency trusted by hundreds of leading brands to deliver measurable business growth through data-driven strategies. Recognized for excellence in paid media, analytics, SEO, and digital innovation, the company combines advanced technology, deep industry expertise, and consultative partnership to maximize marketing performance and return on investment. Its collaborative culture, commitment to continuous improvement, and proven success across diverse industries make it an outstanding environment for marketing professionals seeking long-term career growth.

Join the Top 1% Talent. A Better Career. A Better Life.

The world doesn't move forward because everyone is the same. It moves forward because people bring different perspectives, strengths, and ways of thinking. If you've been waiting for a workplace that sees your potential before anything else, this is your moment.

At Emapta Colombia, we believe great careers begin when people are recognized for what they can do—not defined by what others expect. That's why we're creating more opportunities for exceptional talent to thrive in an inclusive workplace where your skills are valued, your ambitions are supported, and your contributions make a lasting impact.

Since 2010, Emapta has helped transform global outsourcing through personalized solutions and seamless collaboration. Today, we're proud to support more than 1,200 clients worldwide with a community of over 12,000 talented professionals—all united by one belief: exceptional talent can come from anywhere.