Media Planning Manager Cali

Wppmedia; Bogotá ciudad; Híbrido; COP 120.000.000 - 180.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Medical insurance

Paid time off

Descripción de la vacante

WPP Media is seeking a Media Planning Manager to lead 360° media strategies across Offline and Digital channels for regional brands. You will translate client briefs into strategic plans, manage budgets, and coordinate execution to optimize campaigns and deliver performance reports.

The role requires 4–6 years in media planning, strong knowledge of TV/OOH and digital platforms, and solid Excel/data analytics skills. Hybrid work model with competitive benefits offered.

Formación

• 4–6 years of experience in 360° media planning across Offline and Digital channels, preferably with FMCG clients.
• Strong knowledge of TV, OOH, and digital platforms (Meta, Google, Programmatic).
• Solid Excel and data analytics skills; experience with campaign implementation and tracking.
• Intermediate to advanced English (B1/B2) required.

Responsabilidades

• Lead and execute 360° media strategies across Offline and Digital channels for regional brands.
• Translate client briefs into strategic plans and manage budgets.
• Coordinate implementation, optimize campaigns, and deliver final performance reports.

Conocimientos

Media planning

Budget management

Client negotiation

English communication

Herramientas

Excel

Programmatic

UTM tracking

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Media Planning Manager is responsible for leading and executing 360° media strategies across Offline and Digital channels for regional brands. This hands‑on role manages the full media planning cycle, from translating client briefs into strategic plans and negotiating investments to coordinating implementation, optimizing campaigns, and delivering final performance reports. The primary impact of this position is to ensure effective media investment, maximize campaign performance, strengthen client relationships, and deliver integrated strategies that drive business and brand objectives.

Skills and Experience:

• Experience & Foundation: 4–6 years of experience in 360° media planning across Offline and Digital channels, preferably within media agencies or regional accounts. Experience with FMCG clients is a plus.
• Technical Proficiency: Strong knowledge of traditional media (TV, OOH) and digital platforms (Meta, Google, Programmatic), with solid Excel and data analytics skills. Experience with campaign implementation, tracking, and UTM validation.
• Strategic & Analytical Acumen: Ability to translate client briefs into integrated media strategies, develop tactical plans, manage budgets, analyze campaign performance, and identify real-time optimization opportunities across channels.
• Communication & Execution Excellence: Strong negotiation and stakeholder management skills, with the ability to interact directly with clients and media partners, coordinate campaign execution, and deliver clear reports on investment, performance, SOV, and post-campaign results. Intermediate to advanced English (B1/B2) required.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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