Digital Strategy Planning & Execution Senior Associate

Wppmedia; Bogotá; Presencial; COP 101.663.899 - 152.495.848; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive medical, group retirement plans

Vision and dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Descripción de la vacante

WPP Media in Bogotá is seeking a Senior Associate for Digital Strategy Planning & Execution to lead digital advertising strategies, ensuring precise planning and execution for campaign success. The ideal candidate will have at least 2 years’ experience in digital media platforms and a professional degree in Marketing.

Responsibilities include optimizing campaign performance and generating insights for brand growth. WPP Media offers a dynamic work environment, competitive medical, and retirement plans, along with significant paid time off and other employee benefits.

Formación

• Minimum 2 years of experience on digital media platforms.
• Experience in media plan creation, campaign optimization, and KPI management.

Responsabilidades

• Lead and execute digital advertising strategies for brand success.
• Develop and manage digital media strategies to achieve objectives.
• Monitor and optimize campaigns for high performance.

Conocimientos

Facebook Business Manager

Excel

PowerPoint

Looker Studio

Google Ads

GA4

Educación

Professional degree in Marketing or related fields

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

Role Summary and Impact

The Digital Strategy Planning & Execution Senior Associate role focuses on the comprehensive development and execution of digital advertising strategies. This position is crucial for ensuring precise planning, implementation, and monitoring of campaigns, directly leading to the success of digital media buying and the achievement of marketing objectives. The primary impact is optimizing campaign performance, generating valuable insights for decision‑making, and ultimately contributing significantly to brand growth through digital channels.

Responsibilities and Qualifications

• Lead and execute digital advertising strategies to ensure brand success and growth.
• Develop and manage digital media strategies, guaranteeing planning, execution, and monitoring to achieve objectives.
• Professional degree in Marketing or related fields; minimum 2 years of experience on digital media platforms.
• Proficiency in Facebook Business Manager, Excel, PowerPoint, Looker Studio, Google Ads, and GA4.
• Media plan creation, campaign optimization, KPI management, and reporting to achieve high ad performance and advertising goals.

Life at WPP Media & Benefits

We invest in employees to help them do their best work and are committed to responsible media investment. Employees can tap into the global WPP Media & WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising. Additional benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

EEO Statement

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.