Media Planning Analyst

Publicis Groupe; Colombia; Presencial; COP 40.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

A leading media and advertising firm in Colombia is seeking a professional to develop media strategies and plans. The role involves managing budgets, analyzing data, and collaborating with teams to optimize media placements. A Bachelor's Degree in Media or related fields is required along with excellent communication and planning skills. Responsibilities include budget management, providing audience insights, and preparing client presentations. The ideal candidate should be a self-starter with strong negotiation skills.

Formación

• Bachelor’s Degree in Media/Advertising or related field.
• Good understanding of planning campaigns across various mechanisms.
• Strong written and verbal communication skills.

Responsabilidades

• Manage budget and flighting updates in Lumina and Media Tools.
• Support strategy team with reach and frequency deliveries.
• Help manage monthly competitive insight reporting.

Conocimientos

Planning and organizing

Strong written and verbal communication skills

Articulation and negotiation skills

Good team player

Self-starter

Process orientation

Educación

Bachelor’s Degree in Media/Advertising or related field

Descripción del empleo

Overview

In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.

Responsibilities

• Manage budget and flighting updates in Lumina and Media Tools Provide updates for all recurring budgeting needs
• Help provide and oversee monthly savings documents QA and update flowcharts and budget documents with accuracy.
• Track budget and flowchart changes with detail and organization
• Support strategy team with reach and frequency deliveries using Tardiis / NMI Provide audience and consumer insight data from syndicated tools like MRI and GWI Provide monthly global tracking updates for internal review and submission
• Support on building charts and slides for client presentations
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst Review monthly billing against budget documents and flag discrepancies with strategy and investment leads
• Update weekly TV goals based on the latest budget and flighting for submission to National Video team update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance.

Qualifications

MANDATORY QUALIFICATIONS: Bachelor’s Degree; Media/advertising or related, Finance Economic or Business related Good understanding of planning campaigns across the various mechanisms, channels and buying models.

GOOD TO HAVE SKILLS /KNOWLEDGE: Planning and organizing Continuous learning Strong written and verbal communication skills Articulation and negotiation skills Good team player Self-starter who requires minimal oversight Ability to prioritize and manage multiple tasks Process orientation and the ability to define and set up processes