Marketing Specialist - Senior

Gensler; Bogotá; On-site; COP 60,000,000 - 120,000,000; Full time

Benefits offered by this job

Health and life insurance

Annual bonus

LinkedIn Learning

Tuition reimbursement

License renewal reimbursement

Well-being Week

Job summary

Gensler in Bogotá is seeking a Senior Marketing Specialist to lead creation of marketing materials supporting business development, including proposals, presentations, and collateral. You will collaborate with leadership to develop winning strategies while managing marketing systems and tracking opportunities.

This role requires strong communication, leadership, and design sensibilities, with a focus on leveraging data to inform decisions.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, graphic design, or a related field.
• 7 years of experience in a B2B marketing role, preferably within architecture, design, engineering, or a related industry.
• Strong graphic design skills and proficiency in InDesign, Microsoft Office, and other Adobe Creative Suite software.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with data analysis and using data-driven insights to inform decision-making and strategies.
• Highly organized, detail-oriented, and self-motivated.
• A collaborative mindset with the ability to lead and inspire team members.

Responsibilities

• Partner with business development leaders and senior staff to create compelling proposals and presentations.
• Research prospective clients, opportunities, and market trends to inform strategies.
• Develop pitch strategies, including budgets, timelines, and milestones for marketing initiatives, incorporating data analysis and insights to enhance effectiveness.
• Coordinate and maintain marketing resources, such as resumes, project sheets, and image libraries, ensuring alignment with Gensler’s brand standards.
• Oversee the maintenance of CRM systems and ensure accurate tracking of business development activities.
• Lead design review processes to ensure high-quality marketing deliverables.
• Contribute to internal and external communications projects to strengthen the office’s presence and visibility.
• Mentor and guide junior team members, sharing best practices and fostering professional growth.

Skills

Graphic design

InDesign

Adobe Creative Suite

Salesforce

Data analysis

Project management

Communication

Leadership

Collaboration

Education

Bachelor’s degree in marketing/communications/design

Tools

Salesforce

Job description

Your Role

As a Senior Marketing Specialist, you will lead the creation of marketing materials that support Gensler’s business development efforts, including proposals, presentations, and collateral. You will actively collaborate with leadership to develop strategies for winning new work while managing marketing systems and tracking opportunities. This position requires strong communication, leadership, and design sensibilities, along with the ability to leverage data and make data-driven decisions. Additionally, you will mentor junior team members and contribute to broader marketing initiatives.

Description

Your Role

As a Senior Marketing Specialist, you will lead the creation of marketing materials that support Gensler’s business development efforts, including proposals, presentations, and collateral. You will actively collaborate with leadership to develop strategies for winning new work while managing marketing systems and tracking opportunities. This position requires strong communication, leadership, and design sensibilities, along with the ability to leverage data and make data-driven decisions. Additionally, you will mentor junior team members and contribute to broader marketing initiatives.

What You Will Do

• Partner with business development leaders and senior staff to create compelling proposals and presentations.
• Research prospective clients, opportunities, and market trends to inform strategies.
• Develop pitch strategies, including budgets, timelines, and milestones for marketing initiatives, incorporating data analysis and insights to enhance effectiveness.
• Coordinate and maintain marketing resources, such as resumes, project sheets, and image libraries, ensuring alignment with Gensler’s brand standards.
• Oversee the maintenance of CRM systems and ensure accurate tracking of business development activities.
• Lead design review processes to ensure high-quality marketing deliverables.
• Contribute to internal and external communications projects to strengthen the office’s presence and visibility.
• Mentor and guide junior team members, sharing best practices and fostering professional growth.

Your Qualifications

• Bachelor’s degree in marketing, communications, journalism, graphic design, or a related field.
• 7 years of experience in a B2B marketing role, preferably within architecture, design, engineering, or a related industry.
• Strong graphic design skills and proficiency in InDesign, Microsoft Office, and other Adobe Creative Suite software. Familiarity with Salesforce or related CRM platforms is a plus.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with data analysis and using data-driven insights to inform decision-making and strategies.
• Highly organized, detail-oriented, and self-motivated.
• A collaborative mindset with the ability to lead and inspire team members.
• Ideal Candidate Profile
• Strategic thinker with a passion for storytelling and design.
• Strong researcher and communicator with leadership capabilities.
• Highly organized and attentive to detail.
• Proactive and adaptable, balancing independent and team-driven work approaches

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-being Week," our offices reflect our people’s diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include subsidized health and life insurance, annual bonus, LinkedIn learning, holiday observance, and employee assistance programs.
As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. We also reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
We are proud to be an Equal Employment Opportunity and Afficiative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under appliccable regulatory laws.
Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with applicable regulatory laws.
Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us.
Regarding Gensler’s approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing Gensler should email [e-mail].