Marketing Specialist

Rockwell Automation; Bogotá; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

Rockwell Automation seeks a Marketing Specialist to drive demand generation, customer relationships, and distributor activation across the Andean region from Colombia. You will align regional priorities with campaigns and work with Marketing, Sales, business units and distributors to implement programs through the buying cycle.

The role covers Colombia, Ecuador, Costa Rica, Puerto Rico and Venezuela, reporting to the Sr Marketing Manager Latam.

Qualifications

• Bachelor's degree.
• Intermediate English, talk with regional and global teams.

Responsibilities

• Execute regional marketing plans in Latin America in coordination with sales and marketing teams.
• Tailor global and regional campaigns to market needs and coordinate digital and face-to-face plans to attract prospects.
• Support campaigns in life sciences, food & beverage, water & water treatment, and oil & gas.
• Collaborate with distributors to implement joint campaigns and demand generation activities.
• Coordinate events, webinars, and customer experiences with clear goals and business monitoring.

Skills

Intermediate English

Education

Bachelor's degree

Tools

CRM tools

Marketing automation

Job description

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

The Marketing Specialist role execute marketing initiatives that promote demand generation, customer relationships and distributor activation in the Andean Region, connecting regional priorities with actions that contribute to the development of business opportunities. You will work with Marketing, Sales, business units and distributors teams to implement industry campaigns, customer experiences and support programs throughout the buying cycle.

Scope - From Colombia

From Colombia, you will support marketing plans in markets assigned to the region, including Colombia, Ecuador, Costa Rica, Puerto Rico and Venezuela. You will report to the Sr Marketing Manager Latam

Main Responsibilities

Campaign Execution and Demand Generation Implement the regional marketing plan with the commercial and marketing teams in Latin America. Tailor and build global and regional campaigns according to the needs of each market. Coordinate digital and face-to-face plans to attract prospects, develop their interest, and facilitate their advancement into business opportunities. Support campaigns focused on life sciences, food and beverage, water and water treatment, and oil and gas.

Distributor Marketing Work with distributors in the execution of joint campaigns and demand generation activities. Facilitate the use of Rockwell Automation marketing content, tools, and programs. Coordinate activities that strengthen the channel's marketing capabilities and their understanding of our priorities. Monitor the results of joint plans and propose improvements.

Events and Customer Relations Coordinate events, webinars, technical conferences, and other experiences aimed at customers and prospects. Manage calls, content, suppliers, logistics, and subsequent follow-up. Ensure activities have clear goals and a business monitoring process coordinated with Sales.

Solutions & Services Marketing Support campaigns related to smart devices, software and control, and lifecycle services. Implement plans aimed at industrial modernization, service adoption, contract renewal, and development of long-term customer relationships. Collaborate with product and industry specialists to communicate relevant value propositions for each audience.

Monitoring and optimization Monitor the performance of campaigns and activities, identifying opportunities for improvement. Coordinate with Sales the follow-up of prospects and opportunities originated or influenced by marketing. Keep campaign information updated in corporate tools. Prepare reports on participation, demand generation, conversion, and contribution to the commercial pipeline. Manage the resources assigned to activities, ensuring compliance with processes and efficient use of the budget.

The Essentials – You Will Have

• Bachelor's degree
• Intermediate English, talk with regional and global teams.

The Preferred – You Might Also Have

• Professional in Marketing, Business Administration, Communication, Industrial Engineering or related careers.
• Typically, 2 years of experience in B2B marketing, field marketing or demand generation, preferably in technology, automation, manufacturing or industrial solutions companies. Experience accomplishing integrated campaigns and the coordination of business events. Experience working with commercial teams and distribution channels. Manage simultaneous projects and coordinate different interlocutors in regional environments.

Technical knowledge

Manage CRM tools and marketing automation platforms. Knowledge of lead generation, segmentation and tracking. Ability to analyze campaign indicators and prepare results-oriented reports. Knowledge of digital marketing, email marketing and B2B content adaptation. Manage data analysis tools and presentations.

Main Competencies

Connect marketing execution with our goals. Organization and follow-up: Manages priorities, deadlines, and deliverables with discipline. Collaboration and influence: Builds relationships with sales, distributors, and our teams. Effective communication: Adapts messages to different audiences and contexts. Analytical thinking: Transforms data into applicable recommendations. Proactivity and autonomy: Identifies needs and proposes solutions. Adaptability: Responds to the particularities of different markets. Customer orientation: Understands their needs and contributes to creating relevant experiences.

Success Criteria

Build the regional marketing plan. Greater participation of distributors in joint campaigns and programs. Create relevant leads and coordinated follow-up with Sales. Marketing contribution to the development and advancement of business opportunities. Quality experiences for customers and prospects. Visibility of results and continuous improvement of activities.

What We Offer

• Comprehensive mindfulness programs with a premium membership to Calm.
• Volunteer Paid Time off available after 6 months of employment for eligible employees.
• We match your volunteer hours or personal cash donations to an eligible charity with a charitable donation through its volunteer and donation matching program.
• Employee Assistance Program.
• Personalized wellbeing programs through our OnTrack program.
• On-demand digital course library for professional development... and other local benefits!
• Rockwell Automation's hybrid policy expects employees to work at a Rockwell location at least on Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

We believe that employee diversity is an important element of our common future. We provide opportunities for talent growth with the entire organization. We support equality by celebrating the individuality of every person, regardless of their origin and identity. We appreciate the unique cultural pattern and variety of experiences in each of us. We invite all who want to join and change the world of Our organization.

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries.

To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!