Marketing Operations Specialist

Formulated Automation; Medellín; Remote; COP 194,206,000 - 291,309,000; Full time

Job summary

Formulated Automation is seeking a Marketing Operations Specialist to join a growing marketing team. This remote, full-time role focuses on building scalable systems, managing campaigns across email, SMS, websites, YouTube, and social media, and integrating marketing platforms as the company expands to new locations.

You will work with the Head of Growth to ensure timely launches, connected systems, and continuous ops improvement, while identifying automations to reduce repetitive tasks.

Qualifications

• 3+ years of hands-on marketing operations experience supporting U.S.-based companies, especially email, SMS, and website management.
• Experience building, launching, and managing email campaigns and automations (ActiveCampaign, Klaviyo, HubSpot, or Mailchimp).
• Experience executing SMS marketing campaigns using SimpleTexting, Attentive, Postscript, or similar.
• Experience setting up, migrating, or integrating marketing systems for new locations/brands (CRM, email, tracking, listings).
• Branded social media management experience, including short-form content and scheduling.
• Experience updating WordPress websites; basic HTML/CSS knowledge.
• Experience using AI tools to improve workflows and productivity.
• Excellent written English and strong attention to detail.

Responsibilities

• Marketing Systems & Integrations: lead setup for new clinic locations, CRM and email platforms, SMS, tracking tools, listings, and website updates.
• Email & SMS Marketing: build 6–12 campaigns per week using platforms such as ActiveCampaign, SimpleTexting, and CounselEar; manage lists, tags, automations, and opt-out preferences.
• YouTube Operations: support video publishing, titles, descriptions, chapters, editor coordination, and channel metrics.
• Social Media Management: manage calendars for multiple brands, repurpose content, schedule posts, respond to comments, monitor engagement.
• Website Management: update WordPress content, maintain landing pages and booking links, coordinate with developers on bigger changes.
• Marketing Automation & AI: use ChatGPT, Zapier, and automation tools to streamline tasks.
• Creative & Direct Mail: create marketing materials in Canva; coordinate direct-mail campaigns via Click2Mail.
• Webinars & Virtual Events: assist with campaigns, registrations, and speaker coordination.
• Reporting & Process Improvement: track performance, document SOPs, and find ways to improve processes.

Skills

Marketing operations

Email marketing

SMS marketing

Campaign management

WordPress management

HTML/CSS basics

AI tools & automation

CRM integrations

Projects & deadlines

Tools

ActiveCampaign

Klaviyo

HubSpot

Mailchimp

SimpleTexting

Attentive

Postscript

Zapier

Canva

WordPress

Job description

About The Company

Our client is a fast‑growing U.S.-based healthcare company specializing in hearing care and tinnitus management. Through a nationwide telehealth practice and an expanding network of clinics, they help patients access specialized care and improve their quality of life.

The company has a strong digital presence, reaching audiences through YouTube, email, SMS, social media, and online marketing campaigns. As they continue to expand, they're looking for someone who can keep their marketing operations running smoothly and help scale their systems efficiently.

About The Role

We're looking for a proactive, tech‑savvy, and highly organized Marketing Operations Specialist to join a growing marketing team.

This is a hands‑on role for someone who loves building systems, managing campaigns, and making marketing processes more efficient.

You'll manage the day‑to‑day execution of marketing activities across email, SMS, websites, YouTube, and social media. You'll also play a key role in integrating marketing systems as the company expands into new clinic locations.

You'll work closely with the Head of Growth and other marketing team members to ensure campaigns launch on time, systems stay connected, and marketing operations continue to improve.

If you're someone who spots a repetitive task and immediately thinks about how to automate it, we'd love to meet you!

Key Responsibilities

• Marketing Systems & Integrations: Lead the marketing setup and integration process for new clinic locations, including CRM and email platforms, SMS systems, contact lists, booking links, tracking tools, business listings, and website updates.
• Email & SMS Marketing: Build, segment, test, and schedule approximately 6–12 campaigns per week using platforms such as ActiveCampaign, SimpleTexting, and CounselEar. Manage contact lists, tags, and automations while ensuring accuracy and compliance with opt‑out preferences.
• YouTube Operations: Support video publishing and channel management, including uploading videos, optimizing titles and descriptions, adding chapters, coordinating with editors, and tracking channel performance.
• Social Media Management: Manage social media calendars across multiple brands, repurpose existing content into posts, reels, and stories, schedule publications, respond to comments, and monitor engagement.
• Website Management: Make content updates in WordPress, maintain landing pages, forms, and booking links, and coordinate with developers on more complex website improvements.
• Marketing Automation & AI: Use tools such as ChatGPT, Claude, Zapier, and other automation platforms to streamline repetitive tasks, improve workflows, and increase efficiency.
• Creative & Direct Mail: Create marketing materials using Canva and coordinate direct‑mail campaigns through platforms such as Click2Mail.
• Webinars & Virtual Events: Support the execution of online events, including promotional campaigns, registration processes, and speaker coordination.
• Reporting & Process Improvement: Monitor campaign performance, maintain organized workflows, document standard operating procedures (SOPs), and identify opportunities to improve marketing processes.

What We're Looking For

Must-Haves

• 3+ years of hands‑on marketing operations experience supporting U.S.-based companies, particularly across email, SMS, and website management.
• Proven experience building, launching, and managing email campaigns and automations using platforms such as ActiveCampaign, Klaviyo, HubSpot, or Mailchimp.
• Experience executing SMS marketing campaigns using tools such as SimpleTexting, Attentive, Postscript, or similar platforms.
• Experience setting up, migrating, or integrating marketing systems for a new business, location, or brand, including CRM, email platforms, tracking, and business listings.
• Hands‑on experience managing branded social media accounts, including short‑form content and scheduling platforms.
• Ability to update and manage WordPress websites, with basic knowledge of HTML and CSS.
• Experience using AI tools and automation platforms to simplify workflows, save time, and improve productivity.
• Excellent written English communication skills and strong attention to detail.
• Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• A proactive, independent mindset and the ability to learn new tools and systems quickly.
• Reliable high‑speed internet, a backup internet connection, and a dependable computer.

Nice to Have

• Experience with YouTube Studio, video publishing, and channel operations.
• Familiarity with Zapier, Make, Notion, Canva, Google Analytics 4, or Looker Studio.
• Previous experience in healthcare marketing, multi‑location businesses, or integrating newly acquired businesses.
• Experience coordinating direct‑mail campaigns.
• Familiarity with WordPress Elementor.

Working Schedule & Requirements

• Location: Remote
• Employment Type: Full‑time, 40 hours per week
• Schedule: Monday to Friday
• Availability: At least 4 hours of daily overlap with U.S. Pacific business hours (8:00 AM – 4:00 PM PT).

Why Join This Opportunity?

This is a great opportunity to take ownership of marketing operations within a growing healthcare company.

You’ll work across different marketing channels, help build scalable systems, and have the opportunity to introduce new tools, automations, and processes that make a real impact.