Marketing Operations Lead: MarTech Orchestration

Lever, Inc.; Bogotá; Híbrido; COP 90.000.000 - 150.000.000; Jornada completa

Descripción de la vacante

TTEC Digital is seeking a Marketing Operations Manager in Bogotá to own the MarTech stack and optimize campaign execution across Marketo, Dynamics 365, and more. This hybrid role involves ensuring seamless integrations, accurate tracking, and scalable processes to drive pipeline and revenue.

You will lead data governance, analytics, and reporting while coordinating with Demand Gen and external partners. 5–8 years in marketing operations or revenue operations is preferred.

Formación

• 5-8 years in marketing operations or revenue operations, preferably in B2B SaaS or ABM-driven environments.
• Hands-on experience with marketing automation, CRM, data analytics, and workflow tools.
• Experience with digital campaign management and end to end attribution.
• Proven track record managing analytics across websites, digital campaigns, and CRM platforms.
• Proficiency with web analytics platforms (GA4 or privacy-compliant alternatives).
• Strong data visualization and reporting skills (Tableau, Power BI, Looker, or similar).
• Familiarity with data integration tools, tag management systems, and attribution modeling.
• Strong understanding of data governance, lead lifecycle management, and pipeline analytics.
• Excellent communication skills for cross-functional collaboration.

Responsabilidades

• Own and optimize the MarTech stack across the marketing tech ecosystem.
• Implement and integrate new systems to drive marketing impact.
• Coordinate with partners to align campaign setup, tracking, and reporting.
• Build email nurtures, landing pages, outbound sequences, paid ads, and social support.
• Operationalize intent data into dynamic audience targeting and nurture workflows.
• Manage lead lifecycle: scoring, routing, and sales alerts via Marketo and Dynamics.
• Work with Demand Gen to implement signal-based workflows triggering actions.
• Maintain clean, synchronized data across CRM, marketing automation, and enrichment tools.
• Automate cross-platform workflows and ensure consistent event tracking.

Conocimientos

MarTech orchestration

CRM integration

Data governance

Analytics & reporting

Campaign management

Cross-functional collaboration

Herramientas

Marketo

Microsoft Dynamics 365

Apollo

Make

Copilot Agent Studio

GA4 / Google Analytics

Tableau

Power BI

Looker

Webflow

Adobe Creative Cloud

Descripción del empleo

TTEC Digital is seeking a Marketing Operations Manager in Bogotá to own the MarTech stack and optimize campaign execution across Marketo, Dynamics 365, and more. This hybrid role involves ensuring seamless integrations, accurate tracking, and scalable processes to drive pipeline and revenue.

You will lead data governance, analytics, and reporting while coordinating with Demand Gen and external partners. 5–8 years in marketing operations or revenue operations is preferred.