Marketing & Growth VP

Sell2Rent Corporation; Colombia; Remote; COP 382,226,000 - 573,340,000; Full time

Benefits offered by this job

Remote work

US-based proptech startup

Career growth

Distributed team

Impact on revenue

Job summary

Sell2Rent is hiring a Marketing VP – Seller & Investor Acquisition to build and scale the marketing engine for homeowners/sellers and real estate investors. You will own strategy, multi-channel execution, and revenue-focused growth across a fast-growing proptech startup.

You will lead a data-driven team, optimize funnels, manage CRM architecture (HubSpot/Go High Level), and align with Sales. This remote, international role offers growth and cross-functional impact.

Qualifications

• 10+ years in marketing, performance marketing, or related field.
• Proven experience leading a high performing marketing team.
• Experience building multi-channel marketing campaigns.
• Experience in lead generation strategies.
• Strong hands-on SEO, content marketing, social, GA/GA4, Google Ads, Meta Ads.
• Knowledge of HubSpot or Go High Level.
• Strong analytical skills and data-driven approach.
• Ability to work independently in fast-paced environment.
• Real estate/proptech/marketplace experience is a plus.
• MBA or related degree preferred.

Responsibilities

• Direct, mentor, and rally the marketing team to execute high-impact strategies.
• Oversee multi-channel demand generation across homeowner/seller and investor pipelines.
• Lead SEO and content strategies to establish market authority and fuel organic growth.
• Convert and optimize investor and seller journeys to accelerate deal flow.
• Oversee marketing tech, data, automation, and analytics for performance reporting.
• Drive strategic partnerships and test new growth channels and markets.

Skills

Marketing leadership

Demand generation

Multi-channel campaigns

SEO

Content marketing

GA/GA4

HubSpot

Go High Level

Data analytics

Investor acquisition

Education

MBA

Marketing degree

Tools

HubSpot

Go High Level

Job description

Sell2Rent is a fast-growing startup, U.S. based proptech in the residential real estate industry.

With transactions across 30+ states, we are scaling aggressively and looking for a Marketing VP – Seller & Investor Acquisition to build and scale our marketing engines on both sides of the business.

This is a high-impact role with direct responsibility for generating qualified seller and investor opportunities and contributing to revenue growth.

Your Mission

Own the strategy and execution of a multi-channel marketing engine that:

• Generates qualified homeowner/seller leads at scale.
  

• Builds and expands our real estate investor pipeline.
  

• Improves seller and investor journeys and conversion.
  

• Strengthens Sell2Rent's brand and presence within the real estate investment community.
  

• Uses data, technology, and marketing automation to improve acquisition efficiency and accelerate transactions.
  

• Accelerates top-line revenue growth through continuous performance optimization.
  

Key Responsibilities

• Team Leadership & Performance: Direct, mentor, and rally the marketing team to execute high-impact strategies, fostering an agile, results-driven culture aligned with company OKRs. Establish processes and documentation for the area.
  

• Dual-Audience Acquisition Strategy: Oversee multi-channel demand generation to scale qualified leads across both homeowner/seller and real estate investor pipelines.
  

• Brand & Content Ecosystem: Lead SEO and AEO strategies to establish market authority and fuel organic growth.
  

• Conversion & Funnel Optimization: Streamline the end-to-end investor and seller journeys to accelerate deal flow, boost conversion rates, and align marketing with Sales and other areas.
  

• Marketing Tech, Data & Operations: Supervise CRM architecture (HubSpot, Go High Level, CRMs), marketing automation, data analytics, and performance reporting to optimize acquisition efficiency. Report on metrics and analytics to the executive team to provide a clear idea of the status of the area.
  

• Strategic Partnerships & Expansion: Drive cross-functional alignment, build high-value industry partnerships, and continuously test new growth channels and market opportunities.
  

• Marketing Tech, Data & Operations: Oversee CRM architecture (HubSpot, Go High Level), automation, and data analytics—delivering high-level performance reporting to the executive team to optimize efficiency and inform strategic growth.
  

Requirements

• 10+ years of experience in marketing, performance marketing, lead generation, business development, or a related field.
  

• Proven experience of leading a high performing Marketing team.
  

• Proven experience building and managing multi-channel marketing campaigns.
  

• Experience in marketing strategies for Lead generation.
  

• Strong hands-on experience with SEO, content marketing, social media, Google Analytics/GA4, Google Ads, and Meta Ads.
  

• Knowledge of working with CRMs such as Hubspot or Go High Level.
  

• Strong analytical skills and the ability to use data to improve marketing strategies and customer journeys.
  

• Ability to work independently, prioritize effectively, and execute in a fast-paced environment.
  

• Real estate, proptech, fintech, marketplace, iBuyer, wholesale, or sale-leaseback experience is a strong advantage.
  

• MBA or degree in Marketing, Business, or a related field is preferred.
  

Skills & Personal Attributes

• Data-driven and results-oriented.
  

• Creative and strategic thinker.
  

• Strong understanding of customer and investor behavior.
  

• Excellent communication and relationship-building skills.
  

• Highly organized and self-driven.
  

• Entrepreneurial and comfortable with ambiguity.
  

• Strong execution skills and attention to detail.
  

• Client/investor-focused mindset.
  

• Ability to collaborate effectively across Marketing, Sales, Operations, and Leadership.
  

Benefits

• 100% remote work
  

• Opportunity to work with a fast-growing U.S. proptech company.
  

• Professional growth opportunities in a high-impact role.
  

• Work with a diverse, geographically distributed team.
  

• Direct impact on company growth and revenue.
  

Join Sell2Rent

If you are a data-driven marketer who can build acquisition strategies, generate qualified leads, improve customer and investor journeys, and thrive in a fast-growing startup environment, we would love to hear from you.

Join Sell2Rent and help shape the future of sale-leaseback real estate.