Leader, Practice Area Marketing, Learn

Johnson & Johnson Innovative Medicine; Bogotá ciudad; Híbrido; COP 90.000.000 - 130.000.000; Jornada completa

Descripción de la vacante

Johnson & Johnson Innovative Medicine in Bogota, Colombia, seeks a Manager of Practice Area Marketing to drive awareness, adoption, and engagement across J&J Learn platforms and priority initiatives.

You will translate learning priorities into targeted campaigns, coordinating with practice area owners and communications teams to deliver high‑quality, on‑brand materials. The role combines strategic planning with hands‑on delivery in a hybrid setup.

Formación

• Bachelor’s degree required.
• 5+ years of experience in marketing, communications, creative services, or related field.
• Experience developing and executing marketing plans, campaigns or communications for enterprise programs or HR initiatives.
• Demonstrated ability to learn, evaluate, and adopt AI tools and new ways of working.
• Demonstrated project management experience across multiple workstreams.
• Strong written and verbal communication skills for clear digital communications.
• Ability to partner with cross-functional teams and stakeholders.
• Experience using engagement data and campaign metrics to improve performance.
• This position is based in Bogotá, Colombia, with a hybrid model.

Responsabilidades

• Manage marketing intake and prioritization, clarifying scope, timing, ownership and dependencies.
• Develop and execute practice area marketing plans to build awareness and engagement across platforms.
• Translate priorities into targeted campaigns, including audience messaging and assets.
• Coordinate launch readiness: courses, links, landing pages and promos.
• Manage marketing operations: calendars, reviews, translations and approvals.
• Maintain campaign playbooks, templates and toolkits for consistency.
• Coordinate with owners, communications teams and creatives to ensure on-brand materials.
• Track campaign performance and lead retrospectives to improve future efforts.
• Ensure content and branding consistency across channels and activation materials.

Conocimientos

Customer Analytics

Customer Engagement

Data Savvy

Digital Governance

Digital Marketing

Digital Trends

Digital Visualization

Digital Well-Being

Industry Analysis

Innovation

Motivating People

Organizational Communications

Organizational Knowledge

Process Improvements

Project Schedule

Technical Credibility

Educación

Bachelor’s degree

Herramientas

Digital marketing tools

Analytics platforms

Content Management Systems

Link-tracking tools

Descripción del empleo

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Digital Marketing

Job Sub Function:

Digital Engagement

Job Category:

Professional

All Job Posting Locations:

Bogotá, Distrito Capital, Colombia

Job Description:

Manager, Practice Area Marketing, J&J Learn

Base in Bogota, Colombia (hybrid)

Role Summary

The Manager, Practice Area Marketing will lead the planning and execution of marketing activities that drive awareness, adoption, and engagement across J&J Learn platforms, programs and priority initiatives. The role translates learning priorities into clear, targeted campaigns and activation materials that help employees discover, access and engage with relevant learning opportunities.

This role manages day-to-day marketing delivery, partners closely with practice area owners and communications teams, and coordinates matrixed contributors to deliver high-quality work aligned with J&J Learn priorities and brand standards.

Key Responsibilities

• Manage marketing intake and prioritization, clarifying scope, timing, ownership and dependencies to support timely delivery.
• Develop and execute practice area marketing plans that build awareness, adoption and engagement across J&J Learn platforms, programs and priority initiatives.
• Translate learning priorities into targeted campaign tactics, including audience messaging, channel plans, launch materials, newsletters, presentations and employee-facing assets.
• Coordinate launch readiness, ensuring courses, links, landing pages, catalog entries, FAQs and promotional materials are complete and ready before go-live.
• Manage marketing operations, including campaign calendars, timelines, stakeholder reviews, approvals, translation requests, version control and follow-ups.
• Maintain campaign playbooks, templates and toolkits that enable consistent execution across practice areas, channels, regions and stakeholder groups.
• Partner with practice area owners, communications teams and creative resources to ensure materials are clear, on-brand and tailored to the intended audience.
• Coordinate matrixed contributors and resources, managing handoffs, dependencies, follow-ups and execution standards across workstreams.
• Track campaign performance and lead retrospectives, using data and stakeholder feedback to strengthen future campaigns and activation approaches.
• Maintain content and brand consistency across J&J Learn channels, landing pages, communications and activation materials, including environmental branding and on-site activation needs.

Required Qualifications

• Bachelor’s degree required.
• 5+ years of experience in marketing, communications, creative services, learning and development, HR programs or a related field.
• Experience developing and executing marketing plans, campaigns or communications for enterprise programs, HR initiatives or learning offerings.
• Demonstrated ability to rapidly learn,evaluate, and adopt newAItools and ways of working to meet evolving business needs.
• Demonstrated project management experience, including managing timelines, stakeholder inputs, review cycles and deliverables across multiple workstreams.
• Strong written and verbal communication skills, with the ability to create clear, employee-friendly digital communications and presentation materials.
• Ability to partner effectively with practice area owners, communications teams, creative resources, vendors and cross-functional stakeholders.
• Experience using engagement data, campaign metrics and stakeholder feedback to evaluate performance and recommend improvements.
• This position is based in Bogotá, Colombia, and follows a hybrid working model.

Preferred Qualifications

• Experience supporting learning, talent, HR or enterprise capability-building initiatives.
• Experience with digital marketing tools, analytics platforms, content management systems, link-tracking tools or enterprise communication channels.
• Experience coordinating creative assets, brand templates, campaign toolkits or translated materials across multiple markets or audiences.
• Experience working in a global, matrixed environment and supporting stakeholders across regions, functions and time zones.

Required Skills:

Preferred Skills:

Customer Analytics, Customer Engagement, Data Savvy, Digital Governance, Digital Marketing, Digital Trends, Digital Visualization, Digital Well-Being, Industry Analysis, Innovation, Motivating People, Organizational Communications, Organizational Knowledge, Process Improvements, Project Schedule, Technical Credibility