KAE Direct

Loyalty Rules; Bogotá; Hybrid; COP 48,000,000 - 60,000,000; Full time

Job summary

Kellanova seeks a KAE Direct to drive sell-in and sell-out results and expand distribution across priority territories. You will lead customer and distributor development, partner with internal teams, and execute commercial strategies to accelerate growth in traditional trade channels.

The role emphasizes strategic planning, execution excellence, and collaboration with cross-functional partners to strengthen market presence and deliver strong business results.

Qualifications

• Bachelor’s degree in Business Administration, International Business, or related fields.
• 4+ years of commercial experience handling key accounts and distributors in consumer goods.
• Strong analytical skills and proficiency in Excel.

Responsibilities

• Lead sell-in and sell-out initiatives across assigned territories.
• Develop customers and distributors to expand coverage in traditional trade channels.
• Collaborate with internal and external stakeholders to achieve commercial objectives.

Skills

Territory management

Customer development

Data analysis

English proficiency

Education

Bachelor's degree

Tools

Excel

Job description

Mars Completes Acquisition of Kellanova Learn More

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Date: Oct 22, 2026

Country/Region: CO

State:

City: Bogota

Workplace: Hybrid

Title: KAE Direct

Are you passionate about driving sales growth and building strong customer relationships? Join our Customer Development team as a KAE Direct. You’ll be responsible for delivering sell-in and sell-out results across your assigned territory, developing customers and distributors, and executing commercial strategies that drive sustainable growth.

In this role, you will lead the execution of customer development initiatives, maximize brand distribution, strengthen market presence, and collaborate with internal and external stakeholders to achieve commercial objectives. You will play a key role in expanding coverage, improving execution, and accelerating business performance within the traditional trade channel. This is a Cartagena-based role.

A Taste of What You’ll Be Doing

• Territory Management and Growth: Analyze, plan, and execute sell-in and sell-out strategies across the territories of Bolivar, Sucre and Cordobato deliver business targets and accelerate market growth.
• Customer and Distributor Development: Build strong partnerships with customers and distributors, driving business opportunities and sustainable growth within the traditional trade channel.
• Distribution and Market Expansion: Increase distribution coverage and strengthen share of market by maximizing brand presence across Mom & Pops, wholesalers, and independent supermarkets.
• Investment and Portfolio Management: Monitor commercial investments and account performance to ensure efficient resource allocation and profitable growth.
• Execution Excellence: Lead in-market execution, ensuring commercial strategies are effectively implemented while influencing distributor sales teams and operational partners.

We’re Looking for Someone With

• Bachelor’s degree in Business Administration, International Business, Administrative Engineering, or related fields.
• +4 years of commercial experience managing key accounts, traditional trade customers, and distributors within consumer goods environments.
• Proven experience leading and influencing commercial teams and distributor sales organizations.
• Strong analytical skills with advanced knowledge of Excel and data analysis.
• Solid understanding of traditional trade dynamics, distribution management, and execution excellence.
• Intermediate to advanced English proficiency.
• Proven skills required: Customer focus, drive for results, strategic mindset, courage, and ability to build effective teams and engagement.

Need assistance throughout the application or hiring process? Email [e-mail]

If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small.

Get to Know Us

At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. Kellanova will continue to hire business‑necessary roles while being fully integrated into Mars. You can learn more here: https://www.mars.com/news-and-stories/press-releases-statements/mars-completes-acquisition-of-kella…

You can learn more at www.futureofsnacking.com , and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.