HEMA Lead Colombia

Johnson & Johnson Co.; Bogotá ciudad; On-site; COP 180,000,000 - 240,000,000; Full time

Job summary

Johnson & Johnson is seeking a Health Economics & Market Access Lead for Colombia, based in Bogota. You will shape value-based access strategies, engage stakeholders, and drive reimbursement and adoption of orthopaedic solutions across Colombia and LATAM.

IHMA Lead Colombia will oversee VBHC initiatives, develop compelling business cases, and align with regional priorities while collaborating with commercial teams to maximize patient access and sustainable performance.

Qualifications

• Minimum of 5 years of experience in the healthcare sector, particularly in Health Economics & Market Access.
• Fluency in English is required.
• Willingness to travel nationally and regionally, including overnight stays.
• Deep expertise in Colombia healthcare systems.

Responsibilities

• Develop and implement market access and VBHC strategies for Colombia.
• Engage with payers and providers to articulate value propositions.
• Analyze macroeconomic trends, health economics, and reimbursement landscapes.
• Collaborate with Commercial and Marketing teams to support access and adoption.

Skills

Health Economics

Market Access

Stakeholder Engagement

English Fluency

Education

Master's degree in Health Economics

Public Health/ related degree

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Market Access

Job Sub Function:

Health Economics Market Access

Job Category:

Professional

All Job Posting Locations:

Bogotá, Distrito Capital, Colombia

Job Description:

DePuy Synthes is recruiting for a HEMA Lead Colombia located in Bogota Colombia.

The Health Economics & Market Access (HEMA) Manager for Colombia is an essential role focused on driving market access strategies and value-based healthcare initiatives.

The HEMA Lead Colombia leads Health Economics & Market Access (HEMA) strategy and execution for DePuy Synthes ensuring optimal reimbursement, access, and adoption of innovative orthopaedic solutions. The role is accountable for shaping value-based access strategies, engaging key external stakeholders, and enabling sustainable business performance aligned with Colombia and LATAM priorities.

Key Responsibilities:

• Implement Market Access Strategies: Execute innovative market access, health economics, and reimbursement strategies for key technologies in Colombia. Collaborate closely with the Commercial and Marketing teams.
• Drive VBHC Strategy: Lead the execution of Value-Based Health Care (VBHC) strategies for strategic products and procedures, ensuring alignment with broader business goals.
• Analyze Insights: Provide analysis on macroeconomic trends, health economics, epidemiology, market access, and reimbursement, utilizing these insights to identify new business opportunities and enhance market positioning.
• Engage Stakeholders: Develop and maintain strong relationships with Payers and Providers within the Southern Cluster healthcare landscape, clearly articulating value propositions to improve patient access.

Duties & Responsibilities:

• Innovate and refine market access assessments and strategies to address significant local unmet needs and opportunities in the region.
• Evaluate the reimbursement landscape and navigate market access challenges for new products and procedures within healthcare system.
• Establishes a trust relationship with influencers and decision makers in reimbursement and technology adoption processes.
• Create compelling health economics business cases that support the access and adoption of both new and existing technologies.
• Engage proactively with external value management stakeholders to establish trust and facilitate technology adoption processes.
• Support commercial strategies by identifying opportunities and tailoring actionable plans for diverse stakeholders, ensuring effective communication of value message.
• Conduct comprehensive training sessions for internal and external stakeholders on technology-specific value propositions and health economics concepts.
• Monitor execution against HEMA priorities and business objectives, ensuring alignment to agreed plans, milestones and governance expectations.
• Ensure compliance with applicable quality, ethics and local regulatory requirements, consistent with HEMA standards.

Requirements and Skills:

• Deep expertise in Colombia healthcare systems.
• Minimum of 5 years of experience in the healthcare sector, particularly in Health Economics & Market Access.
• Outstanding written and verbal communication skills with a persuasive edge.
• Proven ability to think creatively and strategically to fill market access gaps.
• Strong collaboration skills with a proactive approach to engaging with stakeholders.
• Familiarity with non-clinical stakeholders is desirable; experience with Medical Devices access projects is a plus.
• Fluency in English is required
• Willingness to travel nationally and regionally, including overnight stays.

Additional Desirable Capabilities:

• Knowledge and practice in Value-Based Healthcare (VBHC).
• Background in economic evaluation and healthcare modeling.

Qualifications:

• Education: University/Bachelor's Degree or Equivalent; a Master's degree in Health Economics, Public Health, Epidemiology, or related fields is highly regarded.
• Experience: 5-10 year