Growth Marketing Lead: Demand Gen & Analytics

Picnic; Bogotá; Presencial; COP 139.737.991 - 209.606.986; Jornada completa

Descripción de la vacante

Picnic is looking for a Growth Marketing Specialist to drive demand generation strategies in our Bogotá office. This role involves creating campaigns, managing digital marketing efforts, and conducting webinars to grow our pipeline and revenue.

The ideal candidate has extensive experience in demand gen, strong analytical skills, and a proven ability to achieve measurable growth in a B2B setting.

We value collaboration and innovation, working onsite five days a week to serve our clients effectively.

Formación

• 4+ years of experience in demand generation roles.
• Proven track record in B2B revenue growth.
• Expertise in paid digital marketing.
• Experience in managing webinars and virtual events.

Responsabilidades

• Develop and execute demand generation programs.
• Manage paid digital marketing campaigns.
• Oversee webinar and virtual event strategies.
• Analyze campaign performance and report results.

Conocimientos

Demand generation expertise

Digital marketing

Lead management

Conversion optimization

Google Analytics

Webinar management

Data analysis

Descripción del empleo

Picnic is looking for a Growth Marketing Specialist to drive demand generation strategies in our Bogotá office. This role involves creating campaigns, managing digital marketing efforts, and conducting webinars to grow our pipeline and revenue.

The ideal candidate has extensive experience in demand gen, strong analytical skills, and a proven ability to achieve measurable growth in a B2B setting.

We value collaboration and innovation, working onsite five days a week to serve our clients effectively.