Google Ads Architect – Scale DTC Campaigns & YouTube

Scalejet

Bogotá ciudad

Remote

COP 191,883,000 - 287,825,000

Full time

7 days ago

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Job summary

Folqs is a fast-growing DTC supplement brand in the US, seeking an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding our cold-traffic YouTube campaigns. You will collaborate with the marketing team to test angles, optimize funnels, and hit ROAS targets.

The role emphasizes full-funnel strategy, data-driven testing, and landing page optimization, with a strong focus on YouTube as a growth engine.

Qualifications

3+ years of hands-on media buying experience with Google Ads in ecommerce.
Proven track record managing $50k+/month in profitable ad spend.
Deep expertise in Performance Max, Shopping, and GMC management.
Strong YouTube Ads experience with cold traffic and VSLs.
Familiar with landing-page optimization and direct-to-checkout funnels.
Must have daily time-zone overlap with US Eastern Time (10:00–16:00 ET).
Fluent in English for team collaboration.
Daily use of AI tools for research and rapid workflows.

Responsibilities

Architect, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display.
Scale cold-traffic YouTube video campaigns with VSLs and long-form creatives.
Oversee Merchant Center feeds and tracking via GTM and GA4.
Collaborate with copywriters and video editors on ad creative and landing pages.
Run systematic A/B tests and monitor CAC, ROAS, and spend efficiency daily.