Head of Growth, DTC/eCommerce — Remote + Equity

Scale Jet; Bogotá ciudad; Remote; COP 373,680,000 - 653,941,000; Full time

Benefits offered by this job

Possible equity upside

Fully remote

Job summary

Folqs is seeking a Head of Growth to own and scale the performance media engine for its D2C supplement brand. You will drive creative strategy, testing, and full-funnel optimization across Meta (primary) and other paid media channels.

The role requires hands-on execution, equity upside potential, and direct collaboration with founders. The ideal candidate has 4–6+ years in performance creatives for D2C brands, a proven track record of scaling at least $50k/mo in ad spend, and deep expertise in

Qualifications

• 4–6+ years creating performance creatives for D2C/eCommerce brands or agencies.
• Proven Meta media buyer who has personally scaled campaigns (≥$50k/month).
• Strong on creative strategy and performance marketing.
• Experience with direct-response advertising and customer psychology.
• Able to read funnel data and pivot quickly to improve results.

Responsibilities

• Own and scale Meta as the primary acquisition channel, with Google/TikTok as secondary.
• Identify winning angles, hooks, messaging, formats from data and research.
• Build a systematic testing pipeline for creatives and campaigns.
• Analyze full-funnel performance from ad to landing page conversion.
• Collaborate with creators, editors, and designers to produce assets.
• Drive growth with proven strategies while maintaining CAC targets.

Skills

Performance creatives

Meta media buying

Direct-response advertising

Creative strategy

Funnel optimization

Data-driven decision making

AI-powered execution

US Eastern overlap

Scaling DTC brands

Creative production oversight

Tools

Triple Whale

Northbeam

Motion

ForePlay

UGC production tools

Job description

Folqs is seeking a Head of Growth to own and scale the performance media engine for its D2C supplement brand. You will drive creative strategy, testing, and full-funnel optimization across Meta (primary) and other paid media channels.

The role requires hands-on execution, equity upside potential, and direct collaboration with founders. The ideal candidate has 4–6+ years in performance creatives for D2C brands, a proven track record of scaling at least $50k/mo in ad spend, and deep expertise in