Full-Funnel Growth Marketing Lead

ATOMS Careers page; Bogotá ciudad; Presencial; COP 66.960.000 - 100.440.000; Jornada completa

Descripción de la vacante

Picnic is seeking a data-driven Growth Marketing Specialist to own the full-funnel demand engine, from awareness to revenue attribution. The role focuses on strategy, execution, and optimization across paid media, webinars, email, and partnerships to drive pipeline growth in a fast-paced, results-oriented environment.

The ideal candidate combines digital marketing expertise with strong marketing operations, lead management, conversion optimization, and measurement disciplines.

Formación

• 4+ years of experience in demand generation, growth marketing, digital marketing, or revenue marketing roles.
• Proven track record of driving measurable pipeline and revenue growth in a B2B environment.
• Go to market experience.
• Google Analytics expertise.
• Deep expertise in paid digital marketing, including search, social, display, and retargeting campaigns.
• Hands-on experience managing webinar and virtual event programs.
• Strong understanding of lead scoring, lead lifecycle management, MQL frameworks, nurturing strategies, and funnel optimization.
• Experience with marketing attribution models and revenue performance measurement.
• Advanced analytical skills with the ability to translate data into actionable recommendations.

Responsabilidades

• Develop and execute integrated demand generation programs that drive qualified pipeline and revenue growth.
• Own demand generation plans aligned to company growth objectives and sales targets.
• Design and manage multi-channel campaigns across paid media, webinars, virtual events, email marketing, content syndication, organic channels, and partner marketing.
• Continuously optimize conversion rates throughout the buyer journey using testing, segmentation, and audience insights.
• Oversee paid acquisition programs across channels including Google Ads, LinkedIn, display, retargeting, and emerging digital platforms.
• Analyze channel efficiency and optimize CAC, CPL, MQL volume, pipeline contribution, and ROI.
• Partner with content and creative teams to develop compelling campaign assets and messaging.
• Own the strategy and execution of webinar and virtual event programs designed to generate pipeline and accelerate opportunities.

Conocimientos

Demand generation

Growth marketing

Digital marketing

Revenue marketing

Go to market

Google Analytics

Marketing attribution

Analytics

Descripción del empleo

Picnic is seeking a data-driven Growth Marketing Specialist to own the full-funnel demand engine, from awareness to revenue attribution. The role focuses on strategy, execution, and optimization across paid media, webinars, email, and partnerships to drive pipeline growth in a fast-paced, results-oriented environment.

The ideal candidate combines digital marketing expertise with strong marketing operations, lead management, conversion optimization, and measurement disciplines.