Executive Media Lead: Thought Leadership & Growth

Quona Capital; Bogotá ciudad; On-site; COP 108,000,000 - 210,000,000; Full time

Job summary

Addi in Colombia is seeking a strategic, high-visibility leader to design, produce, and scale brand narratives and executive thought leadership across LinkedIn, X, and Substack. You will build trust, drive organic reach, and navigate regulatory risks inherent to a regulated financial entity.

You will lead an Executive Thought Leadership Engine for the CEO and senior team, grow owned channels, orchestrate integrated campaigns, maintain rapid content cadence, and ensure compliance with Legal and

Qualifications

• Executive thought partnership and editorial savvy required.
• Ability to translate senior leadership ideas into compelling narratives.

Responsibilities

• Design, produce, and scale brand narratives and executive thought leadership across LinkedIn, X, and Substack.
• Grow owned channels with measurable audience engagement and high-quality readers while avoiding low-quality clickbait.
• Plan and execute integrated narrative campaigns combining long- and short-form content and PR amplification.
• Establish a fast, repeatable content pipeline delivering 3–5 high-quality pieces per week and rapid interview-to-publication turnaround.
• Collaborate with Legal, Compliance, Brand, Product, and PR to maintain a 100% compliant but authentic editorial voice.

Job description

Addi in Colombia is seeking a strategic, high-visibility leader to design, produce, and scale brand narratives and executive thought leadership across LinkedIn, X, and Substack. You will build trust, drive organic reach, and navigate regulatory risks inherent to a regulated financial entity.

You will lead an Executive Thought Leadership Engine for the CEO and senior team, grow owned channels, orchestrate integrated campaigns, maintain rapid content cadence, and ensure compliance with Legal and