Email marketing Specialist

57 Works LLC; Medellín; Remote; COP 133,677,000 - 210,064,000; Full time

Benefits offered by this job

Remote work from Colombia

Collaborative international team

Job summary

57 Works LLC is seeking an Email Marketing Specialist to join the marketing operations team for a US-based client. This hands-on role focuses on day-to-day execution of email campaigns, collaboration with creative and operations, and ensuring timely, accurate delivery.

You will build templates, run A/B tests, optimize subject lines and content, monitor performance, and report insights. The position is remote from Colombia, aligned to US business hours, offering growth in an international

Qualifications

• Experience in email marketing campaign execution, campaign management, or marketing operations.
• Ability to analyze email marketing metrics and translate results into actionable improvements.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication skills.
• English proficiency at B2 level or higher to communicate with US teams.
• Availability to work full-time during US business hours.

Responsibilities

• Build, execute, schedule, and monitor email marketing campaigns.
• Develop and optimize email templates, including dynamic and personalized content.
• Collaborate with creative and internal teams to coordinate campaign assets, offers, and timelines.
• Prepare email development briefs and implement campaigns using email marketing platforms.
• Write and optimize email subject lines, preheaders, and campaign copy.
• Set up and execute A/B tests across subject lines, content, CTAs, audience segments, and send times.
• Conduct email rendering tests to ensure compatibility across devices and clients.
• Perform QA, identify issues, and coordinate necessary corrections before deployment.
• Edit and optimize images and assets for templates.
• Monitor campaign results, analyze performance metrics, and identify opportunities for improvement.
• Communicate campaign progress, results, and updates to stakeholders.
• Research email marketing trends, best practices, and new strategies.
• Support additional digital marketing initiatives as needed.

Skills

Campaign execution

Metrics analysis

Organization & detail

Communication skills

US business hours availability

Job description

Email Marketing Specialist

Company: 57 Works LLC

Location: Colombia (Remote)

Position Type: Full-Time

Schedule: Monday–Friday | U.S. Business Hours

English Level: B2 or higher

About the Role

At 57 Works, we are looking for an experienced, detail-oriented, and highly organized Email Marketing Specialist to join the marketing operations team of one of our U.S.-based clients.

The selected candidate will be responsible for the day-to-day execution of email marketing campaigns, working directly with creative, marketing, and operations teams to ensure timely, accurate, and effective campaign delivery.

We are looking for a hands‑on professional with practical experience using email marketing platforms, the ability to manage multiple campaigns simultaneously, and a strong understanding of campaign optimization, testing, and performance analysis.

Key Responsibilities

• Build, execute, schedule, and monitor email marketing campaigns.
• Develop and optimize email templates, including dynamic and personalized content.
• Collaborate with creative and internal teams to coordinate campaign assets, offers, and timelines.
• Prepare email development briefs and implement campaigns using email marketing platforms.
• Write and optimize email subject lines, preheaders, and campaign copy.
• Set up and execute A/B tests across subject lines, content, calls to action (CTAs), audience segments, and send times.
• Conduct email rendering tests to ensure emails display correctly across different devices and email clients.
• Perform quality assurance (QA), identify issues, and coordinate necessary corrections before deployment.
• Edit and optimize images and creative assets for email templates.
• Monitor campaign results, analyze performance metrics, and identify opportunities for improvement.
• Communicate campaign progress, results, and updates to relevant stakeholders.
• Research email marketing trends, best practices, and new campaign strategies.
• Support additional digital marketing initiatives as needed.

Qualifications & Requirements

• Proven experience in email marketing campaign execution, campaign management, or marketing operations.
• Ability to analyze email marketing metrics and translate results into actionable improvements.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication skills.
• English proficiency at B2 level or higher, with the ability to communicate directly with U.S.-based teams.
• Availability to work full-time during U.S. business hours.

Preferred Qualifications

• Knowledge of audience segmentation, personalization, and marketing automation.
• Familiarity with email deliverability and campaign performance reporting.
• Experience working with U.S.-based marketing teams or digital media organizations.

Why Join 57 Works?

At 57 Works, we connect talented professionals in Colombia with career opportunities at U.S.-based companies.

By joining our team, you will have the opportunity to:

• Work remotely from Colombia with an established U.S.-based organization.
• Collaborate directly with international marketing teams.
• Gain hands‑on experience with advanced marketing technologies and tools.
• Grow professionally in an international and collaborative environment.
• Receive ongoing support and professional development opportunities from 57 Works.

Descripción del puesto

En 57 Works estamos buscando un Especialista en Email Marketing con experiencia, orientación al detalle y excelentes habilidades de organización para integrarse al equipo de operaciones de marketing de uno de nuestros clientes en Estados Unidos.

La persona seleccionada será responsable de la ejecución diaria de campañas de email marketing, trabajando directamente con los equipos de creatividad, marketing y operaciones para garantizar campañas oportunas, precisas y efectivas.

Buscamos un profesional con un perfil principalmente operativo, que tenga experiencia práctica en plataformas de email marketing, capacidad para gestionar varias campañas simultáneamente y conocimientos en optimización, pruebas y análisis de resultados.

Responsabilidades principales

• Crear, ejecutar, programar y monitorear campañas de email marketing.
• Desarrollar y optimizar plantillas de correo electrónico, incluyendo contenido dinámico y personalizado.
• Colaborar con los equipos creativos y otras áreas internas para coordinar materiales, ofertas y cronogramas de las campañas.
• Preparar documentos de especificaciones para el desarrollo de campañas y configurarlas en plataformas de email marketing.
• Redactar y optimizar asuntos de correo, textos de vista previa (preheaders) y contenidos de campañas.
• Configurar y ejecutar pruebas A/B de asuntos, contenidos, llamados a la acción (CTA), segmentos de audiencia y horarios de envío.
• Realizar pruebas de visualización para garantizar que los correos se muestren correctamente en diferentes dispositivos y clientes de correo electrónico.
• Ejecutar controles de calidad (QA), identificar errores y coordinar los ajustes necesarios antes de cada envío.
• Editar y optimizar imágenes y recursos gráficos para su integración en las plantillas.
• Monitorear los resultados de las campañas, analizar indicadores de desempeño e identificar oportunidades de mejora.
• Comunicar avances, resultados y novedades de las campañas a los diferentes equipos involucrados.
• Investigar tendencias, mejores prácticas y nuevas estrategias de email marketing.
• Apoyar otras iniciativas de marketing digital cuando sea necesario.

Requisitos y habilidades

• Experiencia demostrable en ejecución de campañas de email marketing, gestión de campañas u operaciones de marketing.
• Capacidad para analizar métricas de email marketing y convertir los resultados en oportunidades de mejora.
• Excelentes habilidades de organización, atención al detalle y capacidad para gestionar varias campañas simultáneamente.
• Buenas habilidades de comunicación oral y escrita.
• Nivel de inglés avanzado (B2) para comunicarse directamente con equipos de Estados Unidos.
• Disponibilidad para trabajar tiempo completo en horario laboral estadounidense.

Conocimientos deseables

• Conocimientos de segmentación de audiencias, personalización y automatización de marketing.
• Familiaridad con entregabilidad de correos electrónicos (email deliverability) y análisis de resultados.
• Experiencia trabajando con equipos de marketing de empresas estadounidenses o compañías de medios digitales.

¿Por qué trabajar con 57 Works?

En 57 Works conectamos profesionales talentosos de Colombia con oportunidades de desarrollo profesional en empresas de Estados Unidos.

Al unirte a nuestro equipo tendrás la oportunidad de:

• Trabajar de manera remota desde Colombia con una empresa estadounidense consolidada.
• Colaborar directamente con equipos internacionales de marketing.
• Adquirir experiencia práctica con tecnologías y herramientas avanzadas de marketing.
• Desarrollarte profesionalmente en un entorno internacional y colaborativo.
• Contar con el acompañamiento continuo de 57 Works y oportunidades de desarrollo profesional.