Director of Marketing

Ride The Wave; Colombia; Remote; COP 394,322,000 - 591,483,000; Full time

Job summary

Ride The Wave is seeking a Director of Marketing to lead strategy and execution across organic and paid channels in a remote role with EST hours.

You will oversee Facebook group growth, content strategy, and paid media, managing a team to deliver high-quality leads and measurable results.

Join a fast-growing organic lead generation company that values bold ideas, data-driven decisions, and continuous improvement.

Qualifications

• 3+ years in organic marketing & lead generation with a track record of scaling online communities.
• Deep knowledge of Facebook growth, engagement tactics, and community building.
• Strategic and hands-on leader who can execute when needed.
• Growth-driven and analytical mindset with a focus on performance and trends.

Responsibilities

• Proven experience managing 20+ Facebook accounts, driving engagement and lead generation.
• Lead and optimize end-to-end Facebook Group marketing for growth and client success.
• Oversee content creation and ensure copy/visuals align with client brands.
• Strategic oversight of Meta Ads and Organic ad efforts in collaboration with paid media.

Skills

Marketing leadership

Facebook growth

Community building

Paid media

Content strategy

Team leadership

Data analytics

Copy feedback

Tools

Meta Ads

Facebook Insights

Job description

Job Title: Director of Marketing

Location: Remote (EST Work Hours)

Job Type: Full-Time

About Ride the Wave

Ride The Wave is a fast-growing organic lead generation company helping businesses drive sales through targeted advertising in local Facebook groups. In under a year, we've scaled to nearly 100 active clients and continue to expand.

We're looking for a seasoned, strategic, and hands-on Director of Marketing to be the \"marketing guru\" of our team. This role will lead strategy, execution, and innovation across both organic and paid marketing, ensuring we consistently improve our service, performance, and team capabilities.

Key Responsibilities

Organic Growth & Facebook Group Marketing

• Proven experience managing at least 20+ Facebook accounts, driving engagement and lead generation.


• Lead and optimize end-to-end Facebook Group marketing, ensuring consistent growth, engagement, and client success.


• Implement Facebook growth hacks, organic content strategies, and audience-building techniques.


• Stay ahead of algorithm changes, industry trends, and new organic and paid media marketing tactics.


• Oversee content strategy and quality, ensuring all copy and visuals drive maximum impact.


• Provide regular, high-quality feedback to the copywriting team to continuously refine messaging.

Content & Social Media Strategy

• Develop and implement strategies to grow and optimize Facebook Groups and other social media platforms.


• Scale new social media accounts into top-performing, high-engagement channels.


• Lead and oversee copy and content creation, ensuring it aligns with each client's brand and goals.


• Assist in monthly reporting, analyzing Facebook group performance, engagement trends, and strategic improvements.

Facebook Ads & Paid Media Support

• Provide strategic oversight on both our Meta Ads and our Organic ad efforts


• Work closely with the paid media team to align paid strategies with overall marketing goals.


• Offer guidance and insights to optimize ad performance and maximize ROI.

Team Leadership & Development

• Lead, mentor, and manage the marketing team, ensuring smooth workflow and execution.


• Assign tasks effectively, ensuring deadlines and performance goals are consistently met.


• Assist in daily strategic decision-making, ensuring leadership stays ahead of the competition.


• Foster a culture of innovation, continuous learning, and performance improvement.

Service & Performance Optimization

• Continuously refine internal processes to improve team efficiency and client results.


• Analyze campaign performance and implement data-driven optimizations.


• Ensure we deliver A+ service to clients, consistently generating high-quality leads.


• Maintain company culture and strategic task alignment, ensuring the marketing team operates at peak performance.

Who You Are

Proven Marketing Leader

3+ years in organic marketing & lead generation, with a strong track record of scaling online communities.

Expert in Facebook Growth & Engagement

Deep knowledge of Facebook algorithms, engagement tactics, and community building.

Strategic & Hands-On

You can develop high-level strategies and still execute directly when needed.

Growth-Driven & Analytical

Obsessed with performance, testing, and staying ahead of industry trends.

Why Join Us?

• Be a key leader at a company that's scaling fast and disrupting the space.


• Work in a collaborative, high-energy environment where your ideas matter.


• Competitive compensation and opportunities for growth.

If you're a marketing powerhouse with proven expertise in organic growth & paid media, we'd love to hear from you!