Director, Activation Lead - Global Media Excellence

WPP Media Limited; Colombia; On-site; COP 120,000,000 - 260,000,000; Full time

Benefits offered by this job

Learning platforms and certifications

Life insurance

Wellness programs

Substantial paid time off

Discounts for partners

Mental health awareness day

Job summary

WPP Media Limited seeks a Director, Activation Lead to partner with client and regional teams across the US, Europe, and Asia to elevate media activation quality and drive growth. You will own activation foundations, translate strategies into actionable guidelines, and lead a high-performing team to ensure flawless execution and continued client success.

The role requires 7–9+ years in digital media, senior leadership experience, and deep knowledge of major activation platforms, with a strong

Qualifications

• 7–9+ years of experience in digital media campaign planning and activation strategy.
• At least 3+ years in a senior leadership or team management role.
• Advanced English proficiency with strong communication and presentation skills.
• Proven track record managing large multi-market budgets, complex campaigns, and end-to-end workflows.
• Industry certifications (Google Marketing Platform, Meta, The Trade Desk, DV360) are a plus.

Responsibilities

• Lead end-to-end media activation strategies across Digital, Programmatic, Paid Search, and Paid Social.
• Define standardized activation workflows, QA frameworks, and best practices across GOC operations.
• Oversee multi-channel campaign lifecycle, real-time optimization, and ROI improvements.
• Manage budgets across markets, ensure pacing, cost-efficiency and ROAS.
• Collaborate with tech and analytics teams to integrate ad tech stacks and reporting.
• Present roadmaps, results, and insights to regional client leads and agency partners.

Skills

Digital media planning

Activation leadership

Stakeholder management

Data-driven optimization

Education

Bachelor’s degree in marketing

Tools

Google Ads

Meta Ads Manager

DV360

The Trade Desk

Amazon Ads

LinkedIn Ads

Job description

WPP Media Limited seeks a Director, Activation Lead to partner with client and regional teams across the US, Europe, and Asia to elevate media activation quality and drive growth. You will own activation foundations, translate strategies into actionable guidelines, and lead a high-performing team to ensure flawless execution and continued client success.

The role requires 7–9+ years in digital media, senior leadership experience, and deep knowledge of major activation platforms, with a strong