Director, Global Activation & Operational Excellence

WPP Media Limited; Bogotá ciudad; On-site; COP 120,000,000 - 190,000,000; Full time

Job summary

WPP Media Limited is seeking a Director, Activation Lead to partner with senior client and agency leads across NA, Europe, and Asia. You will own activation strategy, channel architecture, and technology setup, ensuring flawless end-to-end media activation and governance.

You will translate consumer journeys into actionable guidelines, drive real-time optimization, and lead a team of activation managers, delivering strategic impact and operational excellence.

Qualifications

• Bachelor’s degree in marketing, advertising, business, communications, or equivalent.
• 7–9+ years of experience in digital media campaign planning and activation strategy, with leadership experience.
• Advanced English proficiency with excellent communication, storytelling, and presentation skills.
• Proven track record managing large multi-market budgets and end-to-end activation workflows.
• Deep technical knowledge of major activation platforms and verification/tracking tools.

Responsibilities

• Lead end-to-end media activation strategies across Digital, Programmatic, Paid Search, and Paid Social, aligned to client goals.
• Define activation workflows, QA frameworks, and best practices across operations.
• Oversee campaign lifecycle, real-time optimization, bid management, and issue resolution.
• Manage large multi-market budgets, ensuring ROAS and cost efficiency.
• Collaborate with tech and analytics teams to integrate ad tech stacks and reporting.
• Build and mentor a high-performing activation team and manage stakeholder relationships.

Skills

Strategic leadership

Cross-functional collaboration

Advanced English

Data-driven decision making

Stakeholder management

Education

Bachelor’s degree in Marketing/Advertising/Business

Tools

Google Ads

Meta Ads Manager

DV360

The Trade Desk

Job description

WPP Media Limited is seeking a Director, Activation Lead to partner with senior client and agency leads across NA, Europe, and Asia. You will own activation strategy, channel architecture, and technology setup, ensuring flawless end-to-end media activation and governance.

You will translate consumer journeys into actionable guidelines, drive real-time optimization, and lead a team of activation managers, delivering strategic impact and operational excellence.