Digital & Media Manager

Opella Healthcare Group; Bogotá; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

Opella is seeking a Digital & Media Manager to lead the digital and media strategy across SOCOPAC brands, including Enterogermina, in LATAM. You will collaborate with Brand Marketing, Digital, eCommerce, CMI and local teams to ensure locally relevant media execution and strong business impact.

With 5+ years in digital marketing and media, you will drive audience-first strategies, manage agencies, and translate brand priorities into measurable media plans that accelerate growth and consumer

Formación

• 5+ years of experience in Digital Marketing, Media, Communications or related discipline.
• Experience managing media agencies and multiple stakeholders across complex organizations.

Responsabilidades

• Lead development and implementation of digital and media strategies for key SOCOPAC brands.
• Define channel, audience, content and investment strategy across the consumer journey.
• Drive an audience-first approach using insights, data and trends to improve media effectiveness.
• Ensure media plans align with brand strategy and commercial priorities.
• Collaborate with Brand Marketing, Digital, eCommerce, CMI and local markets to execute regional strategies.

Conocimientos

Digital Marketing

Media planning

Analytics

Stakeholder management

English fluency

Educación

Bachelor's degree in marketing/business/communications

Descripción del empleo

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and needs leaders and experts ready to shape what’s next. As a Digital & Media Manager, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the job:

As Digital & Media Manager, you will be a key member of the SOCOPAC Media team, responsible for driving the digital and media strategy for some of Opella’s most strategic brands, including Enterogermina, across the region. The role combines strategic media leadership, digital expertise, consumer understanding and strong business partnership, translating brand priorities into impactful, data-driven media strategies that accelerate growth and strengthen our brands’ connection with consumers. You will work closely with Brand Marketing, Digital, eCommerce, Consumer & Market Insights, agencies and local market teams to ensure consistent, effective and locally relevant media execution across SOCOPAC.

Main responsibilities:

Lead the development and implementation of digital and media strategies for key SOCOPAC brands, translating business and brand objectives into clear media priorities. Define the right channel, audience, content and investment strategy across the consumer journey. Drive an audience-first approach, leveraging consumer insights, behavioral data and market trends to improve media effectiveness. Ensure media plans are aligned with brand strategy, innovation plans and commercial priorities. Regional experience across Latam countries, such as Argentina, Colombia, Ecuador.

Media Excellence & Performance

• Lead media planning and optimization across paid digital, social, video, search, programmatic and emerging channels.
• Drive a test-and-learn mindset, identifying new platforms, formats and opportunities to improve reach, engagement and conversion.
• Establish and monitor key media KPIs, ensuring investment delivers measurable business and brand impact.
• Leverage performance data and analytics to continuously optimize media allocation and ROI.

Brand & Business Partnership

• Act as a strategic media partner to Brand teams, challenging and influencing plans to maximize consumer impact.
• Translate complex media and digital trends into *clear business recommendations and actions*.
• Partner with local markets to ensure regional strategy is effectively adapted and executed according to market needs.
• Support the development of integrated campaigns for priority brands, ensuring consistency across touchpoints.

Agency & Stakeholder Management

• Lead relationships with media and digital agencies, ensuring high standards of strategic thinking, execution and performance.
• Establish clear ways of working, governance and performance expectations with agency partners.
• Build strong relationships across Marketing, Commercial, Digital, eCommerce, CMI and P&C stakeholders.
• Share best practices and accelerate digital and media capabilities across SOCOPAC.

Innovation & Transformation

• Stay ahead of evolving **digital, media, consumer and technology trends**, identifying opportunities relevant to Opella and its brands.
• Drive adoption of new media capabilities, platforms, data and measurement approaches.
• Contribute to the evolution of Opella’s media operating model and digital maturity across SOCOPAC.
• Champion a test, learn and scale approach to accelerate innovation and effectiveness.

Key Success Measures

• Strong media effectiveness and ROI across priority brands.
• Growth in digital reach, engagement and consumer conversion.
• Quality and impact of media strategies and plans.
• Increased adoption of data-driven decision making and new digital capabilities.
• Strong business and stakeholder satisfaction.
• Successful execution of regional strategies across local markets.

About you:

Experience:

• 5+ years of experience in Digital Marketing, Media, Communications or a related discipline, preferably within FMCG, FMCH, Consumer Healthcare or a fast-paced consumer environment.
• Experience managing media agencies and multiple stakeholders across complex organizations.

Skills:

• Strong understanding of the digital and media ecosystem, including paid social, search, programmatic, video, influencers and emerging channels.
• Proven experience developing and implementing integrated media strategies for consumer brands.
• Strong analytical mindset, with the ability to connect media performance to business outcomes.
• Strong influencing and communication skills, with the ability to operate effectively in a regional, multicultural environment.

Education:

• Bachelor’s degree in marketing, Business, Communications or a related field.

Languages:

• Fluency in English.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centres. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centres. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.