Digital Marketing Strategist

Connext; Bogotá; On-site; COP 61,338,433 - 73,471,310; Full time

Job summary

A leading marketing services firm in Bogotá is seeking a Digital Marketing Strategist to develop and execute comprehensive marketing plans. This role demands strong analytical skills, creativity, and expertise in digital marketing platforms, ensuring lead generation and brand engagement. Ideal candidates will have proven experience in managing social media strategies and SEO optimization, contributing significantly to the company's growth.

Qualifications

• Proven experience managing digital ad platforms.
• Strong understanding of digital marketing tools and technologies.
• Ability to analyze datasets and interpret trends for strategic marketing.

Responsibilities

• Develop and execute marketing plans.
• Design and optimize sales funnels.
• Mentor marketing contractors.

Skills

Digital marketing strategies

Lead generation

Data analysis

SEO

Social media strategies

Tools

Google Analytics

HubSpot

Job description

Connext Bogota, D.C., Capital District, Colombia

Digital Marketing Strategist

Connext Bogota, D.C., Capital District, Colombia

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Talent Acquisition Analyst L2 @Connext | Human Resources | Outsourcing Services

This position will be responsible for developing and executing marketing plans that effectively communicate our company’s Mission and Vision, incorporate our core values, drive lead generation, and ultimately contribute to our company's growth. This role requires a combination of analytical prowess, creative thinking, and a deep understanding of marketing, the digital platforms and tools to execute on the vision of the company.

Job Description

• Proven ability to conceptualize and implement comprehensive marketing strategies aligned with organizational goals, leveraging market insights and consumer trends.

• Expertise in designing and optimizing sales funnels to drive lead generation, conversion, and client retention, utilizing automation and analytics tools for continuous improvement.

• Skilled in crafting end-to-end marketing strategies encompassing branding, digital marketing, content creation, client surveys, client gifts and consumer engagement initiatives.

• Experience in developing and executing marketing strategies tailored to support product development initiatives, including market research, product positioning, build out of the new product/service, and launch campaigns.

• Provide mentorship and guidance to marketing contractors, facilitating their professional development and contribution to company objectives.

• Provide oversight to all marketing dollars spent on behalf of the agency and/or clients.

• Actively participate in quarterly company planning events, contributing strategic insights and recommendations for departmental growth and development.

• Understanding of digital platforms advertising opportunities and maximize website performance, track keyword rankings, and implement SEO strategies.

• Assist in coordination of company events

• Ensure effectiveness of social media marketing strategy and content marketing.

• Identify options for incorporating video into our marketing message

• Utilize advanced Excel skills for data manipulation, reporting, and marketing analytics.

• Conduct thorough data analysis to evaluate the effectiveness of marketing campaigns and identify opportunities for improvement.

Required Qualifications

• Proven experience in managing digital ad platforms and developing effective social media strategies.

• Proven track record in developing and executing successful marketing campaigns that achieve business objectives.

• Experience in traditional marketing methods such as print advertising, direct mail campaigns, and event marketing.

• Familiarity with video production and the integration of visual content into marketing strategies.

• Strong understanding of various digital marketing platforms, technologies, and tools, including SEO/SEM, social media channels, email marketing platforms, and content management systems (CMS).

• Skilled in using marketing analytics tools such as Google Analytics, HubSpot, or similar platforms to gather insights, track campaign performance, and optimize marketing strategies.

• Ability to analyze complex datasets, interpret trends, and derive actionable insights to drive strategic marketing decisions.

• Experienced in preparing comprehensive reports that articulate key findings, performance metrics, and recommendations to stakeholders.

• Proven track record of developing innovative marketing campaigns and strategies that effectively differentiate brands, engage target audiences, and achieve marketing objectives.

• Ability to work in a dynamic and fast-paced environment with the ability in prioritizing tasks effectively.

• Strong organizational skills and the ability to adapt quickly to changing priorities and business needs.

• Strategic mindset with a track record of developing and executing marketing strategies that contribute to business growth, enhance market positioning, and achieve measurable results.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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