Digital Growth & Content Strategist

Freelance Latin America; Colombia; Remote; COP 66,960,000 - 133,920,000; Part time

Benefits offered by this job

Stable remote collaboration

International team exposure

Career growth opportunities

Job summary

Freelance Latin America seeks a data-driven Digital Growth & Content Strategist to lead a multi-channel online footprint. You will own end-to-end initiatives from concept to execution, blending storytelling with performance analysis to drive audience growth and brand affinity.

Responsibilities include SEO, website and landing page management, lead research, email marketing, asset creation, CRM tracking, and analytics reporting.

Qualifications

• 3+ years of professional digital marketing with a B2B focus.
• Experience managing LinkedIn and Instagram for professional use.
• Strong SEO, analytics, and local search optimization knowledge.
• Proven ability to research and identify qualified B2B leads.
• Experience with Canva and basic photo/video editing software.
• Familiarity with CRM and email marketing platforms (HubSpot, Mailchimp, Constant Contact).
• Excellent written and verbal English communication skills.
• Self-directed, organized, and able to work remotely.

Responsibilities

• Develop and manage a multi-channel content calendar aligned with brand and lead-gen goals.
• Optimize Google Business Profile and perform SEO keyword research.
• Coordinate website and landing page updates to improve organic visibility.
• Research and qualify potential B2B prospects and monitor bid opportunities.
• Support targeted email marketing campaigns for prospecting and nurturing.
• Create and edit digital assets using Canva and basic editors.
• Track performance across channels and maintain CRM data accuracy.
• Prepare concise performance reports and derive actionable insights.
• Conduct competitor and market research to identify opportunities.

Skills

B2B lead generation

LinkedIn management

Instagram content

Content creation

Analytics & reporting

CRM & email marketing

Canva

Photo/Video editing

English writing

Remote work

Project management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

HubSpot

Mailchimp

Constant Contact

Job description

We are seeking an innovative, data-backed Digital Growth & Content Strategist to oversee and expand a multi-channel online footprint. In this role, you will lead end-to-end digital media initiatives—from concept through execution—combining strategic vision with hands-on production. The ideal candidate thrives at the intersection of creative storytelling, modern content technology, and performance analysis, driving audience expansion and deepening brand affinity across established and emerging channels.

Duties / Task to perform

• Social Media & Content Strategy: Develop and manage a consistent content calendar for LinkedIn and Instagram, aligning content with brand messaging and lead generation goals. Turn completed projects, services, and business capabilities into engaging social posts, case studies, website content, and visual assets
• Search Engine Optimization (SEO): Manage and optimize the Google Business Profile to improve local search visibility and engagement. Conduct SEO and keyword research to identify content opportunities, ranking improvements, and optimization needs
• Website & Landing Page Management: Coordinate updates to website content, landing pages, and project pages to support organic visibility and lead capture
• Prospecting & Lead Research: Research and qualify potential B2B prospects, including contractors, developers, property managers, architects, and other relevant decision-makers. Research and track relevant public and private bid opportunities, project announcements, and potential business opportunities
• Email Marketing & Prospecting: Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing
• Asset Creation: Create and edit digital assets using tools such as Canva and basic photo/video editing platforms
• Performance Tracking & CRM Management: Monitor digital marketing performance across social media, search, website, email, and lead generation activities. Maintain accurate lead and opportunity information within CRM and tracking systems
• Analytics & Reporting: Prepare concise performance reports and provide actionable insights based on campaign and channel results. Proactively recommend improvements to digital marketing and lead generation activities based on performance data
• Market Intelligence: Conduct competitor and market research to identify emerging opportunities, tactics, and digital channels

Requirements

• Experience: 3+ years of professional digital marketing experience, with a strong focus on B2B lead generation
• Social Media Proficiency: Proven experience managing professional LinkedIn and Instagram accounts and developing content for these platforms
• SEO & Analytics Tools: Solid knowledge of SEO principles, Google Analytics, Google Search Console, and Google Business Profile optimization
• B2B Research: Experience conducting prospect research and identifying qualified B2B leads and business opportunities
• Content & Tech Stack: Proficiency with content creation tools such as Canva and basic photo/video editing software. Experience with CRM and email marketing platforms such as HubSpot, Mailchimp, Constant Contact, or similar tools
• Analytical & Communication Skills: Strong research and analytical skills with the ability to interpret marketing data and identify actionable improvements. Excellent written and verbal English communication skills, including persuasive marketing copywriting
• Self-Management: Strong organizational and time-management skills with the ability to manage multiple priorities independently. Proactive, self-directed approach and ability to work effectively in a remote environment
• Education: Bachelor's degree in Marketing, Communications, or a related field preferred
• Technical Setup: Reliable internet connection and a suitable remote workspace

Schedule: Monday to Friday, 8:00 AM-5:00 PM (PST).

Benefits

• Stable, long-term collaboration
• Clear scope of responsibilities and structured workflows
• Opportunity to learn established project management processes and technical workflows
• Opportunity to work with international teams
• Exposure to modern tools and professional processes
• Supportive and collaborative work culture
• Opportunity for skill development and career growth