DIGITAL AND CONTENT SPECIALIST

LCI Education; Puerto Bogotá; Hybrid; COP 42,000,000 - 70,000,000; Part time

Benefits offered by this job

Professional Development

Remote workday

Ongoing Training

International Networking

Events participation

Competitive salary

Job summary

LCI Education seeks a Digital and Content Specialist to grow its Bogotá campus digital presence and community across social platforms. You will translate marketing strategy into audience-focused content, manage paid campaigns, and produce material with students, alumni, and faculty.

Reporting to the Director of Marketing and Communications, the role involves event coverage, performance reporting, and collaboration with ambassadors and external agencies. Bilingual/English desirable.

Qualifications

• Degree in Social Communication, Marketing, Advertising, Digital Journalism, or related field.
• Minimum of 2 years of proven experience as a Community Manager or in similar digital marketing roles.
• Experience managing digital advertising (Meta Ads, Google Ads) and using scheduling and social media analytics tools.
• Experience in the education or services sector is desirable.
• Intermediate English is desirable.

Responsibilities

• Design and execute the monthly editorial calendar and translate objectives into audience-relevant content.
• Manage and publish content across the institution’s digital channels and engage the community.
• Create content for social media, website, and other platforms with students, alumni, and faculty.
• Apply the Brand Book and coordinate with design teams and providers for visuals and narrative consistency.
• Manage paid digital campaigns and adjust targeting within budget.
• Generate performance reports and propose improvements based on data.
• Cover institutional events and organize audiovisual material for reuse.
• Coordinate relationships with ambassadors, influencers, and agencies with leadership approval.
• Verify image-use and personal-data authorizations in all content.

Skills

Community management

Digital marketing

Content creation

Social media analytics

Digital advertising

English (intermediate)

Education

Degree in Social Communication, Marketing, Advertising, Digital Journalism, or related field

Tools

Meta Ads

Google Ads

Job description

DIGITAL AND CONTENT SPECIALIST

This vacancy is part of our Inclusive Employment Program and is open to anyone who meets the profile. If you have a disability, your application is especially welcome; in that case, we will ask for a current disability certificate issued by the competent authority. If you need any adjustments during the selection process, write to us and we will work it out together.

As Digital and Content Specialist, reporting to the Director of Marketing and Communications, your main role will be to manage and grow the digital presence and community of LCI BOGOTÁ across all active social platforms. Act as the voice of the institution in the digital environment: generate conversation, strengthen brand reputation, and turn interaction into a strategic tool for prospect acquisition and student community loyalty. Translate the Marketing strategy into relevant content for each audience and platform, manage digital advertising, produce original content with students, alumni, and faculty, cover institutional events, and analyze audience behavior to produce performance reports that guide decision-making.

RESPONSIBILITIES

• Design and execute the monthly editorial calendar, translating Marketing and positioning objectives into content that is relevant for each audience, and writing copy, captions, scripts, and text for organic and paid posts.
• Manage and publish content across the institution’s digital channels, monitoring and responding to the community in a timely manner and aligned with the brand voice, and escalating to the leader any situation that could affect the institution’s reputation.
• Create content for social media, the website, and other digital platforms, including portraits, interviews, and short features with students, alumni, and faculty.
• Apply the Brand Book to all pieces, design everyday graphic pieces, and coordinate more complex ones with the design team and external providers, ensuring visual and narrative consistency across all channels.
• Manage paid digital campaigns on the platforms established by the institution, adjusting targeting, formats, and messaging based on results and within the approved budget.
• Generate periodic performance reports, analyze results, and propose tactical improvements based on data.
• Plan and carry out digital coverage of institutional, academic, student, and prospecting events, with actions before, during, and after each event, and keep the audiovisual material organized for reuse.
• Coordinate, with the leader’s approval, relationships with brand-aligned ambassadors, influencers, and agencies, and contribute to special projects and initiatives that position LCI BOGOTÁ in the educational and creative landscape.
• Verify image-use and personal-data authorizations, and respect copyright in all published content.

REQUIREMENTS (education – experience and essential requirements)

• Degree in Social Communication, Marketing, Advertising, Digital Journalism, or a related field.
• Minimum of 2 years of proven experience as a Community Manager or in similar digital marketing roles.
• Experience managing digital advertising (Meta Ads, Google Ads) and using scheduling and social media analytics tools.
• Experience in the education or services sector (desirable).
• Intermediate English (desirable).

BENEFITS

• Professional Development
• One (1) remote workday per week
• Ongoing Training and Development
• International Networking and Collaboration
• Participation in Events and Exhibitions
• Competitive salary

LCI Education promotes equal employment opportunities and encourages women, persons with disabilities, Indigenous peoples, visible minorities, and ethnic minorities to apply to join our team. If you are a person with a disability, you may request assistance during the pre-selection and selection process.