CRM Manager - Remote Work

BairesDev; Santander; Remote; COP 291,602,000 - 388,802,000; Full time

Benefits offered by this job

Remote work

Competitive USD pay

Home office setup

Flexible hours

Parental leave & vacations

Global Top 1% talent

Mentorship & growth

Job summary

BairesDev is seeking a senior CRM professional to own VIP Audiences & Experiences. You’ll design and execute multi-touch outreach sequences across email, direct mail, and events, and wire AI-powered automation with Claude to drive meetings and revenue.

You’ll work 100% remotely with flexible hours, collaborating with a global Top 1% tech talent. Candidates should have 5+ years in CRM or outbound marketing, plus hands-on experience with HubSpot, Salesforce and modern outreach platforms.

Qualifications

• 5+ years in CRM, lifecycle or outbound marketing.
• In-house US-based B2B experience required; agency not eligible.
• B2B SaaS or tech services industry experience.
• Hands-on experience with outreach automation platforms like Apollo, Clay, Lemlist, Reply.io.
• Daily use of generative AI and LLM tools; Claude preferred; strong prompt engineering.
• Experience with automation workflows using Zapier, n8n, Make.com.
• Proficiency in a CRM such as HubSpot or Salesforce.
• STEM degree or strong data background.
• Advanced English proficiency.

Responsibilities

• Build and execute multi-touch outreach sequences for VIP accounts.
• Create AI-assisted automation workflows linking outreach, CRM, and data enrichment.
• Use Claude daily for outreach copy, account research, and workflow logic.
• Track pipeline metrics: meetings booked, accounts expanded, revenue influenced.
• Maintain VIP contact records and data enrichment processes.

Skills

CRM experience

Lifecycle marketing

Outbound marketing

Generative AI

Prompt engineering

English proficiency

Education

STEM degree

Tools

HubSpot

Salesforce

Apollo

Clay

Lemlist

Reply.io

Zapier

n8n

Make.com

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

In this role, you'll own CRM execution for BairesDev's VIP Audiences & Experiences function, building and automating outreach sequences for our highest-value relationships across existing clients, former clients, and top-tier event audiences. Using Claude as your primary AI tool daily, you'll combine CRM expertise with generative AI fluency and automation workflows to generate measurable sales pipeline. This is an individual-contributor role reporting directly to the Director of VIP Audiences & Experiences, where your work translates directly into meetings booked, accounts expanded, and revenue influenced.

What You'll Do:

• - Build and execute multi-touch outreach sequences across email, direct mail, and event follow-up for VIP account segments.
• - Build and maintain AI-assisted automation workflows connecting outreach, CRM, and data enrichment tools.
• - Use Claude as primary AI tool daily for outreach copy, contact research, account intelligence, and workflow logic.
• - Track and report on pipeline outcomes including meetings booked, accounts expanded, and revenue influenced.
• - Own data enrichment workflows, keeping VIP contact records accurate, current, and actionable.

What we are looking for:

• - 5+ years of experience in CRM, lifecycle marketing, or outbound marketing.
• - In-house experience at a US-based B2B company; agency or contractor work does not qualify.
• - B2B SaaS or tech services industry experience.
• - Hands-on experience with outreach automation platforms such as Apollo, Clay, Lemlist, Reply.io, or equivalent.
• - Daily, hands‑on use of generative AI and LLM tools, with Claude strongly preferred; prompt engineering skills required.
• - Experience with automation workflows using Zapier, n8n, or Make.com.
• - Proficiency in a CRM platform such as HubSpot, Salesforce, or equivalent.
• - STEM or quantitative degree in Engineering, Math, Statistics, Economics, Data Science, or Physics; strong non‑STEM candidates with a demonstrable data or numbers track record also considered.
• - Advanced proficiency in English.

Nice to have:

• - Experience in B2B tech services, staffing, or nearshore companies.
• - Experience marketing to C‑suite or VP‑level audiences.
• - Background in marketing analytics, copywriting, or growth marketing.
• - Proficiency in Google Sheets.

How we do make your work (and your life) easier:

• - 100% remote work (from anywhere).
• - Excellent compensation in USD or your local currency if preferred
• - Hardware and software setup for you to work from home.
• - Flexible hours: create your own schedule.
• - Paid parental leaves, vacations, and holidays.
• - Innovative and multicultural work environment: collaborate and learn from the global Top 1% of talent.
• - Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.