Copywritter (Bilingue)

Omnicom Production Latam; Colombia; On-site; COP 146,886,016 - 220,329,024; Full time

Job summary

A creative advertising agency in Colombia is seeking a bilingual Creative Social Copywriter with over 5 years of experience in social or creative roles, specifically in the beauty category. The ideal candidate will develop impactful social-first ideas and collaborate across various platforms including TikTok, Instagram, and Facebook. Key responsibilities include writing high-performing social copy and adapting campaigns to optimize content based on insights. This position requires strong short-form writing skills and familiarity with social trends.

Qualifications

• 5+ years of experience in social or creative roles, beauty experience required.
• Strong short-form writing skills.
• Familiarity with analytics, SEO basics, and paid social best practices.

Responsibilities

• Concept and develop social-first campaign ideas and content frameworks.
• Adapt ATL/360 campaigns into platform-native formats.
• Write high-performing social copy (hooks, captions, CTAs, scripts).
• Collaborate with creative teams and support paid social adaptations.
• Use insights and performance data to optimize content.

Skills

Advanced English proficiency

Strong conceptual thinking

Knowledge of social platforms and trends

Job description

We are looking for a bilingual Creative Social Copywriter with experience in the beauty category to develop social-first ideas and copy that drive awareness, engagement, and conversion across platforms.

You will co-lead social campaign development and collaborate with strategy, design, motion, and production teams to deliver impactful content for TikTok, Instagram, Facebook, X, Threads, YouTube, Twitch, and Pinterest.

Key Responsibilities

• Concept and develop social-first campaign ideas and content frameworks.
• Adapt ATL/360 campaigns into platform-native formats.
• Write high-performing social copy (hooks, captions, CTAs, scripts).
• Collaborate with creative teams and support paid social adaptations.
• Use insights and performance data to optimize content.

Requirements

• Advanced English proficiency with strong short-form writing skills.
• 5+ years of experience in social or creative roles (beauty experience required).
• Strong conceptual thinking and knowledge of social platforms and trends.
• Familiarity with analytics, SEO basics, and paid social best practices.