Content & SEO Specialist

Wati; Colombia; Presencial; COP 30.000.000 - 50.000.000; Jornada completa

Descripción de la vacante

Wati is seeking a content writer to produce SEO-driven blog posts and landing pages for our B2B SaaS audience across LATAM. You will plan topics, write clearly in English, Spanish, and Portuguese as needed, and collaborate with marketing and product teams to align with the funnel.

You will enhance content performance through keyword research, monitor metrics, and support email marketing and landing page initiatives. Prior experience in content creation and on-page SEO is required.

Formación

• Experience in B2B SaaS or martech.
• Spanish & Portuguese speaker (required).
• Fluent English (required).
• Prior experience in content creation, copywriting, and on-page SEO.
• Familiarity with SEO tools and email marketing platforms.

Responsabilidades

• Plan, write, and edit blog content aligned with SEO strategy and marketing funnel.
• Conduct keyword research and on-page SEO optimization to improve organic discovery.
• Create and manage email marketing flows, including lead nurturing.
• Develop market educational content with Customer Success and Sales teams.
• Create and optimize landing pages focused on conversion for campaigns.
• Monitor content performance and adjust strategy based on data.
• Collaborate with Performance Marketing, Design, and Product teams for brand consistency.

Conocimientos

B2B SaaS

Martech

Spanish language

Portuguese language

English language

Content creation

Copywriting

On-page SEO

Email marketing

Automation platforms

Landing pages

Analytics

Herramientas

Ahrefs

SEMrush

Google Search Console

CMS tools

LP builders

Descripción del empleo

About Wati

Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.

Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI.

Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.

Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.

Responsibilities

• Plan, write, and edit blog content, including editorial topics aligned with SEO strategy and the marketing funnel
• Conduct keyword research and on-page SEO optimization, ensuring content is discovered organically by the target audience
• Create and manage email marketing flows, including lead nurturing and institutional communications
• Develop market educational content with the Customer Success and Sales teams, turning Wati as a Thought Leadership & Brand Educator
• Create and optimize landing pages focused on conversion, aligned with acquisition and lead generation campaigns
• Monitor content performance (organic traffic, rankings, engagement) and adjust strategy based on data
• Collaborate with Performance Marketing, Design, and Product teams to ensure message and brand consistency

Requirements

• Experience in B2B SaaS or martech
• Spanish & Portuguese speaker (required)
• Fluent English (required)
• Portuguese is a plus, but not required
• Prior experience in content creation, copywriting, and on-page SEO
• Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console)
• Experience with email marketing and automation platforms
• Familiarity with building landing pages (LP builder / CMS tools)
• Analytical mindset and ability to connect content production to business metrics

Nice to have

• Experience in B2B SaaS or martech
• Knowledge of the WhatsApp automation / conversational AI market
• Experience producing content for multiple Latin American markets (ES-LATAM and PT-BR)
• Fluency in Portuguese