Growth Marketing Manager, B2B SaaS

Power Digital Marketing; Colombia; On-site; COP 90,000,000 - 150,000,000; Full time

Job summary

Power Digital Marketing is seeking a Growth Marketing Manager in Colombia to own multi-channel campaigns that drive pipeline for partner brands. You will lead strategy, messaging, and cross-functional execution across email, paid media, and events, reporting on performance and optimizing campaigns in real time.

The ideal candidate has 5–7 years in B2B growth, strong analytics, and expertise in LinkedIn, Google, and Meta ads, plus webinar and email tooling experience.

Qualifications

• Proven record in growth marketing for B2B with 5–7 years
• Strong multi-channel strategy across paid, email, and events
• Experience with LinkedIn/Google/Meta advertising
• Ability to analyze data and optimize campaigns

Responsibilities

• Develop and lead multi-channel growth campaigns
• Define audiences, messaging, and CTAs
• Coordinate with internal and partner teams
• Monitor performance and optimize in real time
• Prepare campaign playbooks and reports

Skills

Growth marketing

B2B

Multi-channel

LinkedIn Ads

Meta Ads

Google Ads

Email marketing

Webinars

Analytics

Campaign optimization

Education

Bachelor's degree in Marketing

Tools

LinkedIn Ads Manager

Google Ads

Meta Ads Manager

HubSpot

Job description

Who We Are

Power Digital is an AI‑Native Growth Firm built at the intersection of world‑class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

• Proficiency in spoken and written English at an advanced level is required for this role.


• This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.

A Day In The Life

As a Growth Marketing Manager, you’ll own the strategy and execution behind the integrated marketing campaigns that fuel Cardinal’s pipeline. You’ll architect full-funnel initiatives, from webinars and events to reports and eBooks, then lead cross-functional teams to bring each campaign to life with cohesive messaging and high-impact creative. Daily, you’ll monitor performance, optimize in real time, and ensure that every channel works together to generate high-quality leads. You’ll collaborate closely with internal contributors and contractors, keeping projects on track and jumping in to execute when needed. This is a role for someone who moves fast, thinks big, and owns outcomes end to end.

Responsibilities

• Campaign Strategy & Planning


• Build full-funnel campaign strategies for major launches (webinars, in-person events, eBooks, reports).


• Define audiences, messaging, channel mix, goals, and success metrics.


• Develop campaign plans and timelines aligned with growth and revenue priorities.


• Integrated Activation


• Lead cross-channel execution across email, paid media, social, and web.


• Create creative briefs and coordinate with design, copy, video, paid, and email teams.


• Ensure campaigns land with cohesive messaging, strong creative, and clear CTAs.


• Performance & Optimization


• Monitor performance and identify what’s working, what’s not, and why.


• Optimize live campaigns—messaging, audience, UX, offers, funnel flow.


• Build testing plans and share insights to improve results continually.


• Collaboration & Leadership


• Manage internal contributors and contractors, ensuring deadlines and quality.


• Step in to execute when needed—no ego, high ownership.


• 12-Month Success Indicators


• Launch 6–8 major campaigns that generate a measurable pipeline.


• Improve conversion rates across key funnel stages.


• Build a campaign playbook and reporting cadence.


• Elevate the quality and cohesion of Cardinal’s thought leadership.

Role Requirements

• Data-driven, audience-obsessed growth marketer.


• Comfortable owning both strategy and execution.


• Strong communicator across creative and performance teams.


• Obsessed with iteration—never settles for “good enough.”


• Strong collaborator who gets the best from teammates and contractors.


• Bias toward action and proactive problem-solving.


• 5–7 years in B2B growth, demand gen, or integrated marketing (agency/professional services a plus).


• Demonstrated success running multi-channel, full-funnel campaigns with measurable results.


• Expertise in LinkedIn Ads, Meta Ads, Google Ads, email marketing platforms, and webinar tools.


• Deep understanding of digital channels and how they work together.


• Ability to write or refine campaign copy (emails, landing pages, ads).


• Strong analytical skills: reporting, performance diagnosis, and conversion optimization.


• Experience thriving in fast-paced environments with high standards.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.