Business Development Associate - Generation Colombia (1 year Fixed Term/Remote)

Generation UK & Ireland; Colombia; Remote; COP 39,060,000 - 72,540,000; Full time

Job summary

Generation is hiring a BD Associate to identify and qualify employer partners in Colombia and across LATAM. You will support the BD & Partnerships team with tailored outreach, lead research, and opportunity building, reporting weekly on progress.

The role is remote but based in Colombia, requiring strong communication, CRM usage, and proactive relationship building with diverse stakeholders.

Qualifications

• Bachelor's degree in any field is required.
• 1–2 years of professional experience in sales, business development, or lead generation.
• Fluent Spanish with advanced written and spoken English desired.
• Experience with CRM tools, especially Salesforce, and LinkedIn Sales Navigator.
• Strong communication, planning, and follow‑up skills.

Responsibilities

• Identify potential employer partners across industries in Colombia and LATAM.
• Qualify leads based on alignment with Generation's mission and goals.
• Initiate outbound outreach via email and phone to establish connections.
• Assist in developing materials and presentations to support BD efforts.
• Prepare weekly reports and maintain CRM entries for leads and outcomes.
• Track opportunities with timely follow‑ups and capture feedback.

Skills

Lead generation

Sales experience

CRM knowledge

Interpersonal skills

English proficiency

Time management

Education

Bachelor's degree in any field

Tools

Salesforce

LinkedIn Sales Navigator

Microsoft Excel

Job description

About Generation: At Generation, we believe in the power of employment to change lives. We are a global nonprofit organization that supports adults to achieve economic mobility through employment. Generation trains and places adult learners of all ages into careers that are otherwise inaccessible, working in partnership with governments, employers, and other system actors. We also conduct original research and share data insights on high-priority global workforce transition topics to inform decision‑making by workforce system stakeholders. Launched in 2015, Generation comprises a global hub (Generation You Employed, or GYE) and a network of in‑country affiliates. To date, the network has 150,000+ graduates and 23,000+ employers across 50 professions and 17 countries. When learners join Generation, 91% are unemployed, of which nearly half are long‑term unemployed. Three months after completing our program, graduates have an 78% job placement rate, rising to 88% within six months. Of our employed graduates, 79% are hired by repeat employers who have previously hired Generation graduates, and 89% are in jobs directly related to the profession for which we have trained them. Employed graduates immediately earn an average of 3-4X their previous earnings. Two to five years after graduation, 77% of our alumni from upper‑middle income countries continue to meet their daily financial needs and 63% can save for the future. To date, Generation’s global graduates have earned more than $1.9 billion in wages. Generation graduates typically have a secondary school background, 52% are female, 28% have dependents, and the majority identify with underrepresented communities in their country.

About the role

• Location requirements: Remote (with reliable WiFi), based in Colombia, with availability to travel within Colombia and attend in‑person events with employers and partners
• Type contract: 1 year Fixed‑Term with benefits

What you’ll do

The BD Associate will identify and qualify opportunities to expand Generation’s reach and impact with employer partners in Colombia and across LATAM. Leveraging industry insights and strong interpersonal skills, the BD Associate provides tailored support to the BD & Partnerships team to help build a robust pipeline of high-quality employer leads. The position will be based remotely in Colombia. The individual in this role will report to the Business Development a Manager.

Key Accountabilities & Responsibilities

New Employer Partnerships

• Conduct research to identify potential employers and build a database of leads and contacts of potential employers across various industries.
• Qualify leads based on alignment with Generation’s mission and program goals, ensuring they meet strategic criteria.
• Initiate outreach via email, phone, and other communication channels to establish connections with potential partners.
• Assist in developing materials and presentations to support BD efforts.

Reports and Track Opportunities

• Prepare and present weekly reports to monitor the progress and effectiveness of lead generation initiatives.
• Update the CRM database (salesforce) with detailed information on leads, outreach efforts, and outcomes.
• Track the status of opportunities by conducting follow‑ups and documenting feedback from potential partners.

ATTRIBUTES

• Bachelor's degree in any field with a solid academic record.
• 1-2 years of professional working experience in sales, business development, or lead generation.
• Up-to-date understanding of lead generation tools and techniques, e.g., CRM, LinkedIn Sales Navigator.
• Advanced user of Microsoft Excel and other project management tools.
• Fluent Spanish, advanced written and spoken English desired.
• Excellent communication, interpersonal, written, and verbal skills with a high capacity for task follow‑up.
• Outstanding planning, self-management, and time organization skills.
• Proactivity and active listening ability.
• Ability to identify and qualify leads based on strategic priorities.
• Comfort in conducting outreach and building relationships with diverse stakeholders.
• Experience in salest, either formally or informally.
• Passionate about supporting social impact initiatives.
• Very open‑minded, adaptable, and communicative when providing feedback.