B2B Social Content Strategist

Transperfect; Medellín; On-site; COP 26,000,000 - 38,000,000; Full time

Job summary

TransPerfect is seeking a Social Media Content Specialist in Medellín, Colombia to craft audience-focused social media content that supports marketing priorities and brand voice. You will collaborate with the comms manager, marketing vertical leads, and social media operations to translate complex topics into engaging posts for each platform.

The role emphasizes content development and editorial quality, with publishing, scheduling, and logistics handled separately, and opportunities to refine

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, or related field.
• 3–5 years of professional writing experience, preferably in B2B marketing.
• Exceptional writing, editing, and storytelling skills.
• Experience translating complex technical or business concepts into engaging content for professional audiences.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Strong attention to detail and commitment to editorial quality.

Responsibilities

• Write high-quality social media content supporting product launches, customer stories, company announcements, thought leadership, events, webinars, campaigns, and other marketing initiatives.
• Translate complex technical and industry topics into engaging, audience-appropriate social content.
• Develop content from a wide variety of source materials, including blog posts, press releases, case studies, presentations, webinars, internal announcements, customer conversations, interviews, and marketing campaigns.
• Tailor messaging for different social platforms while maintaining a consistent brand voice.
• Partner with the social media operations team to align content development with the social calendar and campaign priorities.
• Collaborate with marketing vertical leads to gather information, clarify messaging, and ensure technical accuracy.
• Offer editorial recommendations that strengthen clarity, storytelling, and audience engagement while respecting business priorities and stakeholder expertise.
• Develop and maintain a solid understanding of TransPerfect’s products, services, industries, customers, and brand positioning.
• Ensure consistency in voice, tone, style, and messaging across social channels.
• Apply strong editorial judgment to improve content quality before publication.
• Produce content requiring minimal editorial revision while remaining receptive to stakeholder feedback.
• Help establish best practices, templates, and editorial guidelines for social media content development.
• Identify opportunities to repurpose existing marketing content into effective social media assets.
• Work with social media operations to streamline the workflow from content development and approval through scheduling and publication.

Skills

Writing skills

Editing skills

Storytelling

Editorial judgment

Organizational skills

Attention to detail

Translating technical concepts

Education

Bachelor’s degree in marketing, communications, journalism, English, or related field

Job description

TransPerfect is seeking a Social Media Content Specialist in Medellín, Colombia to craft audience-focused social media content that supports marketing priorities and brand voice. You will collaborate with the comms manager, marketing vertical leads, and social media operations to translate complex topics into engaging posts for each platform.

The role emphasizes content development and editorial quality, with publishing, scheduling, and logistics handled separately, and opportunities to refine