B2B Content Strategy Lead — Growth & AI-Driven Impact

Embedded Shishya; Colombia; Híbrido; COP 133.920.000 - 200.880.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base salary + commission opportunities

Prepaid Medicine Plan

15 paid vacation days (PTO)

Fully flex work environment: remote, 


WFH stipend (COP 400,000)

Employee Assistance Program (EAP)

DEI initiatives

Descripción de la vacante

Power Digital is seeking a Senior Integrated Content Strategist, B2B, to own the content strategy for complex client portfolios and drive strategic direction across thought leadership, sales enablement, and multi-format content.

You will mentor strategists and writers, map content audits to buyer journeys, and translate pipeline goals into actionable content roadmaps while leveraging AI and nova to optimize outcomes.

Formación

• Minimum 5 years in a B2B integrated content marketing role with client-facing experience.
• Strong journalistic or copywriting foundation preferred for credible strategic recommendations.
• Advanced data analysis and data visualization skills using analytics/tools.
• Advanced proficiency with AI tools used for research, ideation, drafting, and content operations at scale.
• Deep knowledge of B2B content strategy across thought leadership, lead magnets, whitepapers, and brand messaging.

Responsabilidades

• Own end-to-end integrated content strategy and execution for a portfolio of B2B accounts.
• Lead content audits mapped to the buyer journey using audience research and stakeholder interviews.
• Set the strategic direction for each account's content roadmap aligned to revenue goals.
• Enhance operations by deploying AI technologies.
• Leverage nova ecosystem to support department objectives.
• Ensure 100% adherence to established content processes and timelines.
• Surface strategic insights to internal and client teams as the content authority.
• Stay ahead of trends in B2B content and AI-driven practices.
• Coordinate cross-functional initiatives with Paid Media, SEO, Creative, and Sales.
• Manage a book of accounts with strategic and operational coverage.

Conocimientos

B2B content strategy

Client-facing experience

AI tools proficiency

Content marketing analytics

Herramientas

HubSpot

Salesforce

GA4

Figma

Unbounce

Descripción del empleo

Power Digital is seeking a Senior Integrated Content Strategist, B2B, to own the content strategy for complex client portfolios and drive strategic direction across thought leadership, sales enablement, and multi-format content.

You will mentor strategists and writers, map content audits to buyer journeys, and translate pipeline goals into actionable content roadmaps while leveraging AI and nova to optimize outcomes.