AI SEO Manager

MangoTalent; Colombia; Presencial; USD 90.000 - 150.000; Jornada completa

Descripción de la vacante

MangoTalent seeks an in-house SEO & AI Visibility Manager for a US-based law firm. You own organic search across two brands in English and Spanish, with a mandate to build visibility across traditional search and AI platforms.

You are measured on leads and signed cases, not just traffic. You will lead keyword strategy, content structuring, media outreach, and technical SEO, while collaborating with leadership to present weekly GA4/Search Console dashboards.

Formación

• 4+ years of hands-on local SEO for service-area targeting (cities).
• Fully bilingual in English and Spanish with publishing and pitching capability.
• Knowledge of AI search visibility and structuring content for citation.
• Experience with two brands/sites and live ranking/traffic data.
• Proven PR placements with live URLs and backlinks.

Responsabilidades

• Build and execute keyword strategies across two brands, English and Spanish.
• Structure content for citation and signals across AI platforms and search engines.
• Write and publish service pages, practice area pages, and articles in both languages.
• Pitch attorneys and content to media; secure guest articles with live backlinks.
• Manage on‑page, technical SEO: internal linking, Core Web Vitals, schema, hreflang.
• Manage Google Business Profile and Search Console: reviews, categories, posts, citations.
• Build weekly scorecard in GA4 and Search Console tying to leads and signed cases.
• Maintain a live task tracker visible to leadership at all times.

Conocimientos

Local SEO expertise

Bilingual English/Spanish

AI visibility strategy

Content structuring & optimization

Lead-driven measurement

Herramientas

Semrush

Ahrefs

Google Search Console

Google Analytics 4

WordPress

Lawmatics CRM

Asana

Notion

ClickUp

Descripción del empleo

Only CVs in English will be accepted

Role and Company Overview:

We're hiring an SEO & AI Visibility Manager for a US-based law firm that specializes in injury law. This is an in-house seat — you work directly with firm leadership, not through an agency layer. You own organic search across two branded sites in both English and Spanish, with a clear mandate to build visibility across traditional search and AI platforms. You are measured on leads and signed cases, not just traffic.

Responsibilities:

• Build and execute keyword strategies across two brands, tracked separately in English and Spanish
• Structure content for citation and build entity and authority signals across Google AI Overviews, ChatGPT, Perplexity, and Gemini
• Write and publish service pages, practice area pages, and articles in both English and Spanish — hands‑on production, not briefing others
• Pitch attorneys and content to local, legal, and Spanish-language media; secure guest articles and expert commentary with live backlinks
• Manage on‑page and technical SEO: internal linking, Core Web Vitals, schema, and hreflang
• Manage Google Business Profile and Search Console including reviews, categories, posts, and citation consistency
• Build and present a weekly scorecard in GA4 and Search Console tying rankings, AI citations, and placements through to leads and signed cases
• Maintain a live task tracker covering every page, article, pitch, and fix — visible to leadership at all times

Requirements:

• 4+ years of hands‑on local SEO: service + city targeting, local pack, Google Business Profile, citation consistency
• Fully bilingual in English and Spanish — written and spoken — at a level that supports publishing content and pitching journalists in both languages
• Current, practical knowledge of AI search visibility with demonstrated ability to structure content for citation and track brand appearance across AI platforms
• 2–3 websites built or grown with before‑and‑after ranking or traffic data
• 3–5 PR placements or guest articles personally secured with live URLs and backlinks
• Proven ability to tie SEO results to leads and signed cases — live dashboards or reports required
• Comfortable working alongside a WordPress developer and a paid media team

Nice-to-Haves:

• Verifiable examples of content cited on an AI platform — query, citation, and timeline
• Law firm or professional services experience
• Experience managing SEO across two languages or two brands simultaneously, including hreflang
• Existing relationships with legal, local, or Spanish-language media

Software and Tools Used:

Semrush or Ahrefs | Google Search Console | Google Analytics 4 | Google Business Profile | AI visibility tracking tool | WordPress | Lawmatics or comparable CRM | Asana, Notion, or ClickUp