Technology & Marketing Manager

Siemens; Santiago; Presencial; CLP 45.000.000 - 70.000.000; Jornada completa

Descripción de la vacante

Siemens Digital Industries Chile is seeking a Marketing Manager to lead the marketing strategy and execution for TPEs, overseeing lifecycle, market analysis, and promotional initiatives in a dynamic industrial B2B environment.

The role requires 15+ years of experience with 10+ in leadership, advanced English, and a proven track record in portfolio management, ROI analysis, and cross‑functional collaboration with sales.

Formación

• 15+ years of professional experience, with at least 10 years in marketing leadership roles.
• Preference for experience in industrial B2B sectors.
• Experience in multinational companies is highly valued.
• Strong portfolio and market management for technology products.

Responsabilidades

• Develops and executes the annual marketing plan aligned with regional objectives.
• Leads market-share studies to identify growth opportunities and optimize penetration.
• Manages the marketing budget to maximize ROI across activities.
• Oversees portfolio and market management for TPEs and Go-To-Market strategies.
• Plans and implements promotional actions with Sales, including campaigns and events.
• Determines discount policies and governs commercial policies to maximize results.
• Manages local inventory characterization (MLFB) to ensure availability and cost control.
• Promotes products through workshops, conferences, courses, and digital media.

Conocimientos

Advanced English

Salesforce

Discrete technologies

Marketing ROI

Industrial automation

Channel sales policies

Customer platforming

Multinational experience

Educación

Commercial Engineer

Industrial Engineer

Related field

Descripción del empleo

Marketing Manager Role Description Responsible for developing and executing the comprehensive marketing strategy for Siemens Digital Industries in Chile, ensuring our brand's positioning and the growth of our product lines (TPEs) through expert management of the product lifecycle, market, and promotional initiatives.

Marketing Manager Role Description Responsible for developing and executing the comprehensive marketing strategy for Siemens Digital Industries Chile, ensuring our brand's positioning and the growth of our product lines (TPEs) through expert management of the product lifecycle, market, and promotional initiatives.

Key Challenges and Responsibilities:

• Strategy and Annual Planning:
• Designs, develops, and executes the Annual Marketing Plan for Siemens Digital Industries Chile, aligned with local and regional business objectives.
• Leads market share studies to identify growth opportunities and optimize market penetration strategy.
• Manages the marketing budget efficiently, ensuring maximum Return on Investment (ROI) across all activities.
• Portfolio and Market Management (TPEs):
• Continuously monitors market access for all Technology Portfolio Elements (TPEs) and adapts the portfolio mix for each market segment.
• Develops and oversees specific marketing plans for each TPE, from conception to implementation.
• Defines, controls, and continuously evaluates the "Go-to-Market" for each TPE, ensuring its success in launch and positioning.
• Ensures the availability and accuracy of key information for each TPE, including CPD, indivisible quantity (stock), selling price, and margin.
• Manages price delta and volume delta to optimize profitability and competitiveness.
• Promotion and Commercial Activation:
• Coordinates closely with Sales Managers to design and implement promotional actions and campaigns that drive demand and support commercial objectives.
• Actively promotes and prescribes all products and solutions through a variety of activities: workshops, conferences, courses, trade fairs, customer visits, publications in specialized magazines and articles, radio, and other digital and traditional media.
• Defines the discount policy, ensuring its competitiveness and alignment with the commercial strategy.
• Conceives and periodically reviews commercial policies to adapt to market dynamics and ensure the maximization of results.
• Inventory Management:
• Responsible for local inventory management, defining the characterization of MLFB (PTO, PTS), optimizing levels to ensure product availability and minimize costs.
• More than 15 years of professional experience, with at least 10 years in similar marketing leadership roles, preferably oriented towards the industrial B2B sector.
• Commercial Engineer, Industrial Engineer, or a related field.

• Language Proficiency: Advanced English (ability to negotiate, present, and communicate fluently in an international environment).
• Advanced experience in using Salesforce.
• Advanced knowledge in discrete technologies.
• Solid experience in calculating and analyzing marketing ROI.
• Profound knowledge of the Industrial Automation ecosystem.
• Knowledge of sales force animation policies for channels.
• Experience in Customer Platforming.
• Previous experience in multinational companies is highly valued, ideally within the same industry or one closely related to Siemens.