Senior Campaign Data & Ops Analyst — Flexible Work

Blend; Santiago; Presencial; CLP 35.712.000 - 49.104.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Mentoring and development

Learning opportunities

Company-provided equipment

Flexible working options

Descripción de la vacante

Blend is seeking a Senior Campaign Data Analyst to analyze large campaign datasets, develop actionable insights, and support campaign strategy. The role focuses on audience analysis, performance reporting, and working in big data environments with marketing campaign data.

You will own end-to-end campaign operations, build audiences across data sources, and create dashboards to monitor KPIs and engagement for global campaigns. English required for cross-team collaboration and growth opportunities.

Formación

• 5+ years hands-on Python for data analysis with Pandas/Numpy and advanced SQL
• CRM/marketing automation platforms knowledge (Adobe Campaign, Salesforce Marketing Cloud, Marketo, Eloqua)
• Experience with visualization tools such as Power BI or Tableau
• Advanced Excel skills for data analysis, reporting, validation, reconciliation, and QA
• Hands-on experience with email/digital marketing campaigns, audience management, or campaign operations
• Strong understanding of marketing data, audience segmentation, targeting, and data flows
• Exceptional attention to detail with QA mindset; identify data discrepancies and issues
• Ability to quickly understand business context, objectives, operational processes, and data mappings

Responsabilidades

• Perform advanced data analysis with Python and SQL to support marketing campaigns and optimization
• Analyze customer, prospect, audience, and campaign data to identify trends and actionable insights
• Conduct complex campaign performance analyses to support strategy and decision-making
• Own end-to-end campaign operations from audience selection to reporting
• Build, validate, and optimize marketing audiences across multiple data sources
• Manage audience creation, list hygiene, targeting criteria, suppression logic, exclusions, and data requirements
• Deliver accurate audience files and ensure campaign execution through QC processes
• Build reusable campaign execution, QC, documentation, and reporting frameworks
• Ensure data quality and consistency across marketing data sources
• Maintain campaign metadata, data mappings, and reporting assets

Conocimientos

Python

SQL

CRM/Marketing automation

Power BI

Tableau

Excel

Campaign operations

Audience management

Data quality

Analytical thinking

Herramientas

Power BI

Tableau

Salesforce Marketing Cloud

Adobe Campaign

Marketo

Eloqua

Databricks

Snowflake

Descripción del empleo

Blend is seeking a Senior Campaign Data Analyst to analyze large campaign datasets, develop actionable insights, and support campaign strategy. The role focuses on audience analysis, performance reporting, and working in big data environments with marketing campaign data.

You will own end-to-end campaign operations, build audiences across data sources, and create dashboards to monitor KPIs and engagement for global campaigns. English required for cross-team collaboration and growth opportunities.