Regional Marketing & Brand Lead – LAC

WSP Global Inc.; Santiago; On-site; CLP 119,522,000 - 179,283,000; Full time

Job summary

WSP Global Inc. seeks a Regional Marketing & Brand Lead for LAC, based in Santiago or São Paulo. You will shape the regional marketing program, translating business priorities into go‑to‑market strategies and integrated campaigns across Latin America and the Caribbean.

You will lead digital marketing, content and performance analytics, partnering with regional leaders and global teams to drive growth in a high‑impact, multinational environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• 6–10 years of progressive marketing experience, combining strategic and hands‑on responsibilities.
• Experience in a large multinational, matrixed organization, across multiple markets or countries.
• Strong commercial mindset and experience partnering with business/sales leaders.
• Hands‑on go‑to‑market and integrated B2B marketing campaigns.
• Strong digital marketing, content, social media, CRM/lead generation and marketing performance.

Responsibilities

• Partner with sector, market and commercial leaders to translate priorities into marketing strategies.
• Develop and execute go-to-market strategies for priority markets across LAC.
• Adapt and activate global campaigns for the region with local relevance.
• Plan and deliver integrated B2B marketing campaigns with measurement and optimization.
• Strengthen positioning by linking global expertise with local client needs and opportunities.
• Act as trusted marketing partner to regional leaders and global teams.
• Drive a data‑driven, digitally enabled approach across content, social, website and channels.

Skills

Strategic marketing

Go-to-market

Stakeholder management

Digital marketing

Content marketing

Analytics

Education

Bachelor's degree in Marketing, Business or Communications

Tools

Power BI

Microsoft 365 Copilot

Jira

Job description

Job Description - Regional Marketing & Brand Lead – LAC (26001562)

Regional Marketing & Brand Lead – LAC - ( 26001562 )

Who are we?

We are one of the world’s leading professional services firms. We bring together our expertise in engineering, consulting and science to create a positive impact.
We have 73,000 employees in more than 500 offices globally and offer a wide range of services across the Mining; Transport & Infrastructure; Property & Buildings; Environment; Energy & Resources; Oil & Gas; and Energy Transition sectors.
We provide services that transform the built environment and improve the environment in which we live.
WSP is a global environmental leader, with significant critical mass in the water and energy transition, and is rated as a leader for its ESG programme.
Imagine a better future for you and a better future for us all.

Why work at WSP?

At WSP, you will find the space you need to think big and build the right career for you.
Our vision is to become the undisputed leader in our sector, creating future-ready environments for the people who use them.
We are proud of what we do and committed to making a positive impact.
We are a collaborative and inclusive organisation. At WSP, each person brings something unique, which we value and encourage through curiosity, new ideas and innovation.
At WSP, we actively encourage applications from qualified and eligible individuals regardless of sex, race, disability, age, sexual orientation, gender identity or reassignment, religion or belief, marital status, pregnancy, maternity or paternity.

At WSP, all our recruitment processes are conducted without discrimination and in accordance with Law No. 21,015, which promotes the inclusion of people with disabilities in the workplace.
If you require any reasonable adjustment to participate in the recruitment process, please let us know when applying.

Are you ready to get started?

With us, you can.

About this opportunity:

At WSP, we are looking for a Regional Marketing & Brand Lead – LAC to join our Marketing & Communications team, primarily based in our Santiago, Chile office or São Paulo, Brazil. Portuguese is required for candidates based in Brazil.
This position will play a key role in shaping the next stage of Marketing & Communications across Latin America and the Caribbean, helping build a more strategic, commercially focused, digitally enabled and high-performing marketing function. The role will work closely with regional leadership, sectors and markets to translate business priorities into go-to-market strategies, integrated campaigns and market activation.

Responsibilities:

• Partner with sector, market and commercial leaders to translate business priorities and market opportunities into actionable marketing strategies.
• Develop and execute go-to-market strategies for priority markets and growth opportunities across LAC.
• Adapt and activate Global campaigns and programmes across the region, ensuring relevance to local markets and alignment with Global strategy.
• Plan and deliver integrated B2B marketing campaigns, from audience definition and activation through measurement and optimisation.
• Strengthen WSP’s positioning and differentiation by connecting global expertise with local client needs and market opportunities.
• Act as a trusted marketing partner to regional business leaders, commercial teams and Global Marketing teams.
• Drive an integrated, digitally enabled approach across content, social media, website and other marketing channels.
• Use data and performance insights to optimise campaigns, targeting, channel mix and marketing investment.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• 6–10 years of progressive marketing experience, combining strategic and hands‑on responsibilities.
• Experience working in a large multinational and matrixed organisation, ideally across multiple markets or countries.
• Strong commercial mindset and experience partnering directly with business and/or sales leaders.
• Demonstrated hands‑on experience in go‑to‑market and integrated B2B marketing campaigns.
• Strong understanding of digital marketing, content, social media, CRM/lead generation and marketing performance.
• Resourceful and adaptable generalist marketer, comfortable moving between strategy and execution.
• Strong stakeholder management skills and ability to influence across local, regional and global teams.
• Curious, energetic and comfortable operating in ambiguity and organisational change.
• Strong digital and AI fluency, with practical experience using AI-enabled tools to improve productivity, research, content development, analysis and marketing execution. Familiarity with Microsoft 365 Copilot or comparable enterprise AI tools is highly desirable.
• Comfortable working with modern productivity, analytics and workflow tools, including Microsoft 365 and Power BI or comparable platforms. Experience with Jira or similar workflow management tools is desirable.
• Fluent English and Spanish required.
• Portuguese desirable. Portuguese is required if based in Brazil.

What do we offer?

• The opportunity to be part of a multinational organisation in constant growth.
• Participation in multidisciplinary, international and high‑impact projects.
• Continuous learning, mentoring and internal mobility opportunities.
• A collaborative and inclusive work environment committed to your professional development.