Head of Customer Marketing & Solutions Growth

BairesDev; Chile; Remote; CLP 117,763,000 - 176,644,000; Full time

Benefits offered by this job

100% remote work

USD or local currency compensation

Flexible hours

Global, multicultural environment

Job summary

BairesDev is hiring for Head of Customer and Solutions Marketing. You will build and lead a new Customer Marketing area from the ground up, reporting to the CMO, managing a team across three functions, and shaping strategy from day one.

This is a hands‑on leadership role focused on positioning, messaging, and growth across existing clients, with a remit to drive upsell, cross‑sell, events, and revenue via strategic campaigns and executive engagement.

Qualifications

• 8+ years of overall B2B marketing experience.
• 4+ years in a leadership role.
• 3+ years as Product Marketing Manager or Director in a B2B company.
• Experience in customer marketing, including upsell/cross-sell campaigns, client events and ABM.
• Proficiency in copy management: briefing, editing, and quality control of B2B copy.

Responsibilities

• Own product marketing hands‑on, defining positioning and messaging for go‑to‑market plans and maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting positioning/message frameworks and delivering pitch decks, case studies, one‑pagers, and proposals used by Sales.
• Lead Customer Marketing and Events, building upsell and cross‑sell campaigns, executive events, client references, and advocacy programs with revenue targets.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO.
• Partner with Sales leadership to identify win‑rate gaps by segment and close them through messaging, collateral, and enablement.

Skills

Leadership

B2B Marketing

Product Marketing

Copy Management

ABM Campaigns

Education

Bachelor's degree (Marketing/Business/Comms/Econ/Engineering)

Job description

BairesDev is hiring for Head of Customer and Solutions Marketing. You will build and lead a new Customer Marketing area from the ground up, reporting to the CMO, managing a team across three functions, and shaping strategy from day one.

This is a hands‑on leadership role focused on positioning, messaging, and growth across existing clients, with a remit to drive upsell, cross‑sell, events, and revenue via strategic campaigns and executive engagement.