Growth-Driven Creative Strategist (Paid Social)

Power Digital Marketing; Chile; Presencial; CLP 37.348.272 - 65.359.477; Jornada completa

Descripción de la vacante

Power Digital Marketing is seeking a Creative Strategist to lead paid social creative strategy across multiple accounts. The role focuses on translating brand goals into high-performing creative work and data-driven testing to drive client growth.

The ideal candidate will own creative concepts, write compelling messaging, collaborate with cross-functional teams, and continuously optimize campaigns to exceed client KPIs.

Responsabilidades

• Leads the paid social creative strategy for 8-10 clients
• Using data insights along with consumer and brand research to design high performing creative assets
• Collaborating closely with team members across internal departments and roles
• Maintaining client communications and sentiment
• Driven to iterate and ideate towards stated performance goals
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Writes strategic consumer-centric, direct response copy and messaging strategy
• Manages requests and output with production team using Asana
• Reviews video/image assets and provides clear and actionable feedback to editors

Descripción del empleo

Power Digital Marketing is seeking a Creative Strategist to lead paid social creative strategy across multiple accounts. The role focuses on translating brand goals into high-performing creative work and data-driven testing to drive client growth.

The ideal candidate will own creative concepts, write compelling messaging, collaborate with cross-functional teams, and continuously optimize campaigns to exceed client KPIs.