Wearables Marketing Lead — Remote & High-Impact Growth

Jobgether; Schweiz; Remote; CHF 120,000 - 190,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

Career growth

Direct CEO collaboration

Healthtech exposure

Job summary

Jobgether is partnering with a Swiss-based team to recruit a Wearables Marketing Expert. You will own the go-to-market strategy for a novel AI-powered wellness product, leading market positioning, product launches, and customer acquisition across digital channels.

The role requires crafting compelling value propositions from wearable health data and managing collaborations with tech brands, marketplaces, and D2C channels. A data-driven marketer with a track record in wearables is preferred.

Qualifications

• 2+ years in consumer technology marketing or growth marketing.
• 1+ year with wearables, connected tech, or health-tech.
• Experience launching consumer hardware or wearables.
• Strong understanding of wearables metrics (sleep, HRV, activity).
• Hands-on performance marketing across Meta, TikTok, Google, YouTube.
• Experience building partnerships with brands or platforms.

Responsibilities

• Develop and execute the go-to-market strategy for wearables initiative.
• Translate wearable metrics into customer benefits and messaging.
• Plan and optimise customer acquisition campaigns across paid channels.
• Build and manage partnerships with wearable manufacturers and platforms.
• Lead end-to-end marketing launches including D2C channels and marketplaces.
• Analyse KPIs and translate data into actionable growth insights.
• Report to executives and adjust strategies for growth.

Skills

Consumer tech marketing

Growth marketing

Product marketing

English fluency

Data-driven mindset

Strategic partnerships

Tools

Meta Ads

TikTok Ads

Google Ads

YouTube

Shopify

Job description

Jobgether is partnering with a Swiss-based team to recruit a Wearables Marketing Expert. You will own the go-to-market strategy for a novel AI-powered wellness product, leading market positioning, product launches, and customer acquisition across digital channels.

The role requires crafting compelling value propositions from wearable health data and managing collaborations with tech brands, marketplaces, and D2C channels. A data-driven marketer with a track record in wearables is preferred.