Strategic Product Marketing Lead, Exhibitions & Tech

Sécheron SA; Satigny; On-site; CHF 90,000 - 130,000; Full time

Job summary

Sécheron SA is seeking an experienced marketing professional for the Electrical Safety Solutions (ESS) business unit. The Senior Product Marketing & Exhibitions Specialist will translate ESS priorities into clear marketing communications, sales tools, product training and customer-facing materials, collaborating with the Business Development Manager, Product Line Managers and global marketing teams.

You will develop and execute marketing plans, create materials for product launches, exhibitions

Qualifications

• Marketing communications or product marketing experience in international industrial B2B.
• Ability to translate complex technical information into customer-facing content.
• Experience coordinating cross-country projects and stakeholders.
• Proficient in MS Office programs.
• Knowledge in high voltage, railway traction, power distribution, renewables, or e-mobility.
• Excellent communication and presentation skills.
• Strong project management and ability to meet deadlines.

Responsibilities

• Develop marketing communication plans based on ESS priorities.
• Coordinate product launches with training and materials delivery.
• Create marketing and sales materials including brochures, slides, videos, and website content.
• Gather market and competitor insights to craft messages.
• Develop product training materials and support global sales.
• Maintain product documentation for intranet and corporate use.
• Coordinate annual exhibitions and trade shows.
• Develop campaigns and engagement initiatives aligned with priorities.
• Support ESS strategy reviews with performance indicators.

Skills

Project management

Communication

Problem solving

MS Office

Marketing communications

Sales enablement

Education

Degree in marketing or technical field

Industrial product marketing education

Tools

MS Office suite

Job description

Sécheron SA is seeking an experienced marketing professional for the Electrical Safety Solutions (ESS) business unit. The Senior Product Marketing & Exhibitions Specialist will translate ESS priorities into clear marketing communications, sales tools, product training and customer-facing materials, collaborating with the Business Development Manager, Product Line Managers and global marketing teams.

You will develop and execute marketing plans, create materials for product launches, exhibitions