Strategic Marketing & Communications Director

Inter-Community School; Zumikon; Hybride; CHF 150 000 - 230 000; Plein temps

Avantages offerts par ce poste

30 days holiday

Hybrid work model

Pension contributions

International work environment

Professional development

Meaningful role

Résumé du poste

Inter-Community School in Zumikon, near Zurich, seeks a strategic Director of Marketing & Communications to lead marketing, communications and brand development. You will guide a three-person team, collaborate with school leadership and drive initiatives across digital, print and outdoor channels.

The role focuses on strengthening the school's profile, enhancing enrolment, and delivering cohesive messaging that reflects ICS’s educational mission and community values.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, PR or related field.
• Significant experience in marketing and communications, including strategy, brand management and integrated campaigns.
• Proven experience leading teams and managing performance.
• Strong knowledge of digital marketing, SEO, social media, website management and analytics.
• Excellent written and verbal communication skills across diverse audiences.
• Experience managing budgets, external agencies and multiple projects.
• Strong analytical, organizational and project management skills.
• Ability to build effective relationships with senior leaders and external stakeholders.

Responsabilités

• Develop and implement ICS’s marketing strategy and annual plan to strengthen Zurich and international education market position.
• Monitor market trends, KPI results and audience insights to guide decisions and improve effectiveness.
• Lead brand development and ensure consistent identity across channels, including media relations.

Connaissances

Marketing strategy

Brand management

Integrated campaigns

Digital marketing

SEO

Social media

Website management

Campaign analytics

Budget management

Team leadership

Stakeholder management

English fluency

Formation

Bachelor's degree in Marketing, Communications, Public Relations

Outils

Google Analytics

Email marketing platforms

CRM systems

SEO tools

Description du poste

Inter-Community School in Zumikon, near Zurich, seeks a strategic Director of Marketing & Communications to lead marketing, communications and brand development. You will guide a three-person team, collaborate with school leadership and drive initiatives across digital, print and outdoor channels.

The role focuses on strengthening the school's profile, enhancing enrolment, and delivering cohesive messaging that reflects ICS’s educational mission and community values.