Senior Product Marketing Manager

Overstory; Schweiz; On-site; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Home office stipend

Education budgets

Job summary

Overstory is seeking a Senior Product Marketing Manager to own core marketing work—positioning, messaging, pricing, packaging, and sales enablement. You’ll shape how we bring products to market and how sales talks about them to utility leaders making high-stakes infrastructure decisions.

The role collaborates with VP of marketing, head of sales, customer success, product leadership, and the marketing team to build the function and establish best practices for product marketing at Overstory.

Qualifications

• 7+ years of product marketing experience in B2B enterprise software with long sales cycles.
• Ability to write for highly technical audiences and craft sharp narratives for demos, executive briefings and field sales.
• Experience integrating AI into daily workflows and tools.
• Experience building and delivering sales training, enablement sessions and coaching across teams.

Responsibilities

• Own Overstory's core positioning and product messaging from category narrative to value props.
• Shape language that helps utility leaders understand wildfire risk and related costs of inaction.
• Lead pricing, packaging, and GTM strategy for new and existing products, including complex deals.
• Create sales enablement materials (battlecards, narratives, ROI models) and train reps to use them.
• Partner with product and sales leadership on go-to-market decisions, launches, pilots and new segments.
• Run win/loss analysis and competitive intelligence to inform selling and positioning.
• Mentor early career team members in product, content and field marketing.

Skills

Product marketing

B2B software

AI in daily work

Sales enablement

Tools

AI tools

Job description

Role & Team Overstory is looking for a Senior Product Marketing Manager to own the core work of product marketing: positioning, messaging, pricing, packaging, and the sales enablement that ties it all together. You’ll shape how we bring products to market, how sales talks about what we build, and how we show up in front of utility leaders who are making high-stakes infrastructure decisions.

Role & Team Overstory is looking for a Senior Product Marketing Manager to own the core work of product marketing: positioning, messaging, pricing, packaging, and the sales enablement that ties it all together. You’ll shape how we bring products to market, how sales talks about what we build, and how we show up in front of utility leaders who are making high-stakes infrastructure decisions.
The function is new to Overstory, with plenty of low hanging fruit allowing this leader to have an immediate impact. You'll work closely with our VP of marketing, head of sales, head of customer success, product leadership, and the marketing team, building the function's practice and setting the bar for what great product marketing looks like at Overstory.
Time Zone Requirement: North America - Central or Eastern Time Zone
What You’ll Do

• Own Overstory's core positioning and messaging, from category narrative to product-level value propositions.
• Shape the language that defines how utility leaders understand wildfire risk, vegetation-related risks, and the cost of inaction.
• Lead pricing, packaging, and GTM strategy for new and existing products, including custom deals with complex, multi-stakeholder buying dynamics.
• Build the sales enablement materials (battlecards, pitch narratives, ROI models) that support a sales team navigating long cycles across vegetation managers, engineers, and C-suite. Train reps on how to use them and stay close enough to deals to know when they're not working.
• Partner with product and sales leadership on go-to-market decisions; owning product launches end to end, structuring pilots, and determining how to enter new segments.
• Run win/loss analysis and competitive intelligence programs to inform how we sell and how we position.
• Mentor early career team members including product marketing, content marketing and field marketing.

Skills & Experience

• 7+ years in product marketing, with meaningful experience in B2B enterprise software, ideally with long sales cycles and multi-stakeholder buying processes.
• Demonstrated ability to write for highly technical audiences and craft sharp, accessible narratives for product demos, executive briefings, and field sales conversations.
• Demonstrated use of AI in day-to-day work and has integrated AI tools into daily workflows
• Experience building and delivering sales training including running enablement sessions, coaching reps, and iterating based on what lands in the field.
• Comfort with complexity: custom deals, non-standard packaging, and sales motions that require significant coordination across internal teams.
• Strong strategic instincts. You can zoom out to shape category narrative and zoom in to wordsmith a one-pager. You know when each is needed.
• Experience supporting a company through a major product or new market launch.
• A builder's mindset. You're energized by the opportunity to define a function, not frustrated by the absence of a playbook.

Nice To Have

• Experience in the utility, energy, or climate tech space.
• Familiarity with the regulatory and operational pressures facing electric utilities — particularly around wildfire risk, vegetation management, or grid reliability.
• Experience building a product marketing function.

What We Offer

• Competitive, location-specific compensation and benefits
• Flexible, autonomous and collaborative working environment rooted in trust - we build our work days around our lives, not the other way around
• Home office stipend, coworking and ongoing education budgets
• A company culture that genuinely embodies each of our core values
• To be part of truly mission-driven work that reduces wildfires, protects earth’s natural resources and helps solve our climate crisis